HBSP (USA)
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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Signode Industries, Inc. (A) (Spanish Version)
Moriarty, Rowland T., Jr.; May, David; Swartz, GordonCase HBS-502S10Marketingdivisión de envasado Signode Industries fabrica flejes de acero y plástico. En 1981, la compañía experimentó la mayor compra apalancada en la historia corporativa EE.UU.. El caso se centra en la necesidad de la división de envasado para mantener una alta rentabilidad en un mercado a la baja de flejes de acero. Desde 1974, ha ido perdiendo Signode 1% por año del mercado de flejes de acero. Desde entonces, ha habido también una erosión significativ...Starting at €8.20
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Sistemas de proyección Barco (B)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-506S12MarketingActualizaciones Barco de proyección Sistemas (A).Starting at €5.74
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Sistemas de proyección Barco (C)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-506S13MarketingActualizaciones Barco de proyección Sistemas (B).Starting at €5.74
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
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Fortis Industries, Inc. (B) (Spanish Version)
Moriarty, Rowland T., Jr.; Swartz, GordonCase HBS-514S01MarketingDescribe si la empresa adopta la política de precios-flex discutido en el caso (A). aumento de precios en los flejes de metal materias primas se rescinde por la industria del acero.Starting at €5.74
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Pioneering entrepreneur Yoshiko Shinohara on turning temporary work into big business in Japan (Spanish version)
Mayo, Anthony J.; Yamazaki, MayukaArticle HBS-F0910ELeadership and People ManagementTempstaff's founder, a pioneering Japanese entrepreneur, wondered whether she would go to jail for launching her business.Starting at €8.20
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Carlyle Japan (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508093-EMarketingThis is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks.Starting at €5.74
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Fortis Industries, Inc. (A)
Moriarty, Rowland T., Jr.; May, David; Swartz, GordonCase HBS-511079-EMarketingFortis Industries' packaging division manufactures steel and plastic strapping. In 2007, the company underwent a leveraged buyout. The case focuses on the packaging division's need to maintain high profitability in a declining market for steel strapping. Since 1998, Fortis has been losing 1% per year of the steel strapping market. Since then, there has also been significant erosion of prices. The division president is faced with 1) decreasing pri...Starting at €8.20