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Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: PDFPages: 16Language: Spanish - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: PDFPages: 15Language: English - Article
Strategies That Fit Emerging Markets (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0506CPublished: Jun 1, 2005Format: PDFPages: 14Language: Spanish - Book Chapter
The Nature of Institutional Voids in Emerging Markets: Why Markets Fail and How to Make Them Work
Collection: HBSP (USA)Ref.: HBS-5904BC-EPublished: Apr 28, 2010Reviewed: Oct 2, 2019Format: PDFPages: 30Language: English - Book Chapter
Spotting and Responding to Institutional Voids: Identifying Opportunities in Emerging Markets
Collection: HBSP (USA)Ref.: HBS-5905BC-EPublished: Apr 28, 2010Reviewed: Oct 2, 2019Format: PDFPages: 41Language: English - Book Chapter
Emerging Giants: Competing at Home-How Emerging Market-Based Companies Can Build Competitive Advantage at Home
Collection: HBSP (USA)Ref.: HBS-5911BC-EPublished: Apr 28, 2010Format: PDFPages: 56Language: English