Default Category
- Article
Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: PDFPages: 16Language: Spanish - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English - Case
GoQuickly.com and FileAway: Advertising in the Super Bowl
Collection: IESE (España)Ref.: M-1374-EPublished: Jul 15, 2019Format: PDFPages: 15Language: English - Case
SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A023-EPublished: Jun 25, 2021Reviewed: Jun 25, 2021Format: PDFPages: 6Language: English - Case
Lightenco: Reaching the Limits of Bootstrapping
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19M061-EPublished: Jul 4, 2019Reviewed: Jul 4, 2019Format: PDFPages: 11Language: English - Teaching Note
Conexus Credit Union: Anchoring a Digital Technology Startup Ecosystem - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B20M170-EPublished: Oct 23, 2020Reviewed: Oct 23, 2020Format: PDFPages: 11Language: English - Technical Note
Web Analytics: Demystifying Performance Marketing
Collection: IESE (España)Ref.: MN-406-EPublished: Dec 1, 2020Format: PDFPages: 14Language: English