HBSP (USA)
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SMARTBITES (A)
Roberts, Michael J.; Silva, Jeronimo; Bhide, Amar V.Case HBS-813074-EEntrepreneurshipThe case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a U.S. bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.Starting at €8.20
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SMARTBITES C: June 2009
Roberts, Michael J.; Bhide, Amar V.Case HBS-813111-EEntrepreneurshipSupplement for case 813074Starting at €8.20
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May 2002 (Spanish version)
Bhide, Amar V.; Campbell, Dennis; Stack, KristinCase HBS-119S26Accounting and ControlStarting at €8.20
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Strengthening the Brand with Digital Marketing (Spanish version)
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCase HBS-316S10MarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to bet...Starting at €8.20
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Nota Sobre la Construcción de una Empresa Autosuficiente
Bhide, Amar V.Case HBS-303S17EntrepreneurshipSe describen los retos estratégicos y organizativos de convertir una empresa en ciernes en un negocio autosostenible. En contraste con los modelos tradicionales de ciclo de vida, la nota sostiene que las empresas evolucionan de maneras idiosincrásicas. Por lo tanto, los líderes de las empresas jóvenes tienen que desarrollar estrategias teniendo en cuenta toda la situación (en lugar de una "etapa de crecimiento") y después de la consideración de u...Starting at €8.20
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Deaver Brown and Cross River, Inc. (Spanish Version)
Bhide, Amar V.; Brown, DeaverCase HBS-316S03EntrepreneurshipCross River fabrica y vende un innovador, cochecito de bebé plegable para el mercado de EE.UU.. La compañía ha roto incluso en su primer año, vendiendo principalmente a los pequeños comerciantes. CEO Deaver Brown quiere urgentemente para ampliar la distribución a cadenas nacionales y ha asegurado citas con los compradores de Macy y K-Mart. Lo que de paso debe hacer?Starting at €8.20
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The Judgment Deficit
Bhide, Amar V.Article HBS-R1009B-ELeadership and People ManagementIndividual judgment and initiative are essential to the success of the modern capitalist economy. At the same time, rules and centralized systems are needed to bring order and prevent waste. Balancing decentralization and command-and-control modes of decision making has always been a struggle, and organizations have experience managing the tension. In recent times, though, a new form of centralized control has taken root: mechanistic decision mak...Starting at €8.20
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The Corporate Brand: Help or Hindrance (Commentary for HBR Case Study)
Dev, Chekitan S.Article HBS-R0802Z-EMarketingEach of Lilypad's boutique hotels has its own sense of place and definition of customer experience. Though loyal to their favorites, guests don't visit other luxury properties in the collection or even realize they're affiliated. To boost the lifetime value of existing customers and reach new ones, CEO Andre Cleary is thinking about positioning the hotels more directly under the corporate umbrella. The company could gain scale efficiencies and po...Starting at €8.20
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Challenge the Middlemen? (HBR Case Study and Commentary)
Dev, Chekitan S.; O'Connor, PeterArticle HBS-R1512K-EStrategyThe chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. This HBR Case Study includes both the case and the commentary....Starting at €8.20
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Challenge the Middlemen (HBR Case Study)
Dev, Chekitan S.; O'Connor, PeterArticle HBS-R1512X-EStrategyThe chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. For teaching purposes, this is the case-only version of the HB...Starting at €8.20