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Amazon+Whole Foods: un nuevo actor en el sector
Audicana Arcas, J.; Arribas Hervás, L.; Andrade Nuñez, J.Case IIST-PI-189Service and Operations ManagementEn 16 de junio Amazon, con más de 300 millones de clientes activos y 380.000 empleados y ventas que superan los 135 billones de dólares norteamericanos (año 2016), anuncia su intención de adquirir Whole Foods por 13.7 billones de dólares. Whole Foods es un retailer con sede en Austín (Texas), ventas que exceden los $16 billones al año y más de 477 tiendas en EE.UU., Canadá y Reino Unid, y que ostenta el liderazgo en alimentos orgánicos y comida s...Starting at €8.20
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Unes Supermarkets e il Viaggiator Goloso: Building a Brand (Italian Version)
Audicana Arcas, J.; Loring Olmedo, S.; Andrade Nuñez, J.Case IIST-PI-190-I-ITService and Operations ManagementUNES is a young company of medium size supermarkets that has starred in a turnaround, evolving from losing money, to achieving it, listening to the market and making brave bets to respond to it ("Every day low prices, private brand, fresh, private brand Premium, pop-up shops, single brand supermarkets, alliance with Amazon, etc.), creating its own business model, "the supermarket against the tide". After several years of launching and managing pr...Starting at €8.20
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Technology and Human Vulnerability (Spanish version)
Turkle, Sherry; Coutu, Diane L.Article HBS-R0309BService and Operations ManagementFor most of the last 50 years, technology knew its place. It's very different today. Technology is not only ubiquitous but has become highly intrusive as well. On the Internet, people invent imaginary identities in virtual chat rooms. Children are growing up with interactive toy animals. If we want to be sure we'll like who we've become in 50 years, we need to take a closer look at the psychological effects of current and future technologies. The...Starting at €8.20
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Escoger ganadores: una conversación con el director de MacArthur Fellows Program, Daniel J. Scolow
Socolow, Daniel J.; Coutu, Diane L.Article HBS-R0705HLeadership and People ManagementEn el mundo de los negocios, "creatividad" se ha convertido en la última moda. ¿Cómo atraer, nutrir y dirigir al pueblo de extraordinario talento que se van a plantear con el siguiente Lipitor, Sony Walkman, o iPod es un tema duradera entre los empresarios. A medida que el director del Programa de Becarios MacArthur, Daniel J. Socolow tiene una experiencia considerable con el proceso de erradicar a la creatividad. En esta conversación con el edit...Starting at €8.20
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Spotting Patterns on the Fly: A Conversation with Birders David Sibley and Julia Yoshida (Spanish version)
Sibley, David; Yoshida, Julia; Coutu, Diane L.Article HBS-R0211BStrategyRecognizing and anticipating change in industry patterns is a core competence for companies today, allowing managers to capitalize on opportunities before they are apparent to others. Yet, companies are far from mastering how to recognize such patterns, especially at the strategic level, where information is usually less profuse and much less precise. Pattern recognition is not a new skill, though, at least not to people outside the business worl...Starting at €8.20
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Alibaba Group: Un ecosistema al servicio de la digitalización global.
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-211Service and Operations ManagementALIBABA era en 2020 la empresa de tecnología más poderosos de China y una de las principales del planeta. Su objetivo era facilitar los negocios en cualquier lugar del mundo, mediante la creación de un ecosistema donde cada empresa tenía libertad para fijar su estrategia. Su apuesta por España, cabeza de puente para Europa, se encontraba en sus años de despegue en un momento convulso tanto por las tensiones comerciales internacionales como por la...Starting at €8.20
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Alibaba Group: An ecosystem at the service of global digitization
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-211-E-EService and Operations ManagementBy 2020, ALIBABA was the most powerful technology company in China and one of the leading companies on the planet. Its goal was to facilitate business anywhere in the world by creating an ecosystem where each company was free to set its own strategy. Alibaba’s bet on Spain, a bridgehead for Europe, was taking-off the ground during times of upheaval due to tensions in international trade and the health situation caused by the COVID-20 pandemic. Th...Starting at €8.20
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MAKRO, socio de la hostelería independiente
Audicana Arcas, J.; Andrade Nuñez, J.Case IIST-PI-232Service and Operations ManagementEn plena pandemia y con una caída del 30% de la hostelería MAKRO afrontaba el reto de acelerar su objetivo de convertirse en el socio de los más de 300.000 hosteleros de España. Eran consciente de que les quedaba camino por recorrer, pero con un ambicioso plan de marketing de guerrilla y fuerza de ventas en la calle querían conseguirlo. Se preguntaban ¿Qué estamos haciendo bien y que tenemos que re-pensarnos? ¿Qué herramientas necesita nuestro eq...Starting at €8.20
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Grupo Exito: A value proposition for all
Audicana Arcas, J.; Martínez Jiménez, M.; Andrade Nuñez, J.Case IIST-PI-228-E-EService and Operations ManagementGrupo Éxito was a leading retailer in South American retail. However, with the arrival of low-cost, e-commerce, and last-mile delivery in 2019, it began to see its market share eroded in Colombia. Trends in Colombian retail did not help, as consumer habits had changed and now focused more on digitization, last-mile delivery companies, seeking speed and convenience. Along with this, COVID-19 arrived in 2020 and accelerated this change in trends. É...Starting at €8.20
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Makro Omnicanalidad en acción
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-237Innovation and ChangeMakro España (filial en este país del grupo Metro), una empresa distribuidora centrada en el servicio al canal Horeca (Hoteles, restaurantes, cafeterías). Después de años de un crecimiento estable pero exiguo, y tras superar una pandemia que obligó a sus clientes a permanecer sin actividad trazan en 2022 una ambiciosa estrategia: duplicar su facturación y alcanzar los 3.000 millones de euros para el final de la década. Han descubierto que sus cli...Starting at €8.20