Darden University of Virginia (USA)
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Integrative Analysis of Competitive Dynamics and Multipoint Competition: The Case of "Cat Fight in the Pet Food Industry"
Chen, Ming-Jer; Hovick, MichaelTechnical Note DARDEN-S-0337-EStrategyThis technical note aims to guide discussion on three strategic moves that are designed for multipoint competition: thrust, feint, and gambit. It will examine how these moves might be applied for multipoint competition within the pet food industry. In the 1980s, pet food companies competed across many different subsegments of cat and dog food, requiring complex and creative multipoint competition strategies to win market shares.Starting at €8.20
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Business Plan Development: Overview
Fairchild, Gregory B.; Temkin, Jacqueline; Becker, BuzzExercise DARDEN-ENT-0231-EEntrepreneurshipThis exercise and its accompanying handouts, designed to be used in courses for non-MBA audiences that explore aspects of entrepreneurship, guide students through the development of their very own business plan. From researching and deciding on a business concept, to developing prospective customer profiles and understanding target markets, to creating financial and operations projections, this set of materials helps students step by step as they...Starting at €8.20
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The University of Virginia Health System: The Next Generation of Quality Care and Patient Safety (A) - Teaching Note
Landel, Robert D.; Temkin, JacquelineTeaching Note DARDEN-OM-1608TN-EService and Operations ManagementTeaching Note for product OM-1608Starting at €0.00
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The University of Virginia Health System: The Next Generation of Quality Care and Patient Safety (B) - Teaching Note
Landel, Robert D.; Temkin, JacquelineTeaching Note DARDEN-OM-1610TN-EService and Operations ManagementTeaching Note for product OM-1610Starting at €0.00
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You Can Play, but Will You Win? - Teaching note
Fairchild, Gregory B.; Miller, Davis; Hovick, MichaelTeaching Note DARDEN-F-1894TN-EFinanceTeaching note for product F-1894Starting at €0.00