Darden University of Virginia (USA)
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Tackling Low Completion Rates-A Compare.com Conundrum (A)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0947-EMarketingThis is the first of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Starting at €8.20
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Tackling Low Completion Rates-A Compare.com Conundrum (B)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0948-EMarketingThis is the second of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answ...Starting at €5.74
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Going to a Gym to Bring Healthy Returns
Loutskina, Elena; Brown, Matt; Bard, DavidCase DARDEN-F-2020FinanceKevin Robbins, a partner in District Capital Partners (DCP), had spent months researching an opportunity to invest in Blue Steel, Inc. (Blue Steel), one of the largest operators of Planet Fitness gyms in the country. What had started as a single franchisee investment quickly grew into something more. DCP's Investment Committee (IC) had given Robbins the green light to consider future investment in the Planet Fitness franchisee base. For DCP, Blu...Starting at €8.20
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Going to a Gym to Bring Healthy Returns
Loutskina, Elena; Brown, Matt; Bard, DavidCase DARDEN-F-2020-EFinanceKevin Robbins, a partner in District Capital Partners (DCP), is exploring an opportunity to invest in Blue Steel, Inc. (Blue Steel), one of the largest operators of Planet Fitness gyms in the country. Blue Steel represents the opportunity to acquire a premier franchisee of a highly successful concept with significant potential for both organic and acquisitive growth. Robbins's team is preparing to present to the investment committee the results o...Starting at €8.20
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Tackling Low Completion Rates-A Compare.com Conundrum (C)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0949-EMarketingThis is the third of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Starting at €5.74