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The Art of Managing Complementors (Spanish version)
Yoffie, David B.; Kwak, MaryArticle HBS-R0609EStrategyhard power (inducements or coercion to get what you want) and soft power (persuasion through indirect means to get others to want what you want). The authors explain how to build both hard power and soft, illustrate the strengths and limits of each, and offer guidelines for choosing one over the other. Conflict among complementors is inevitable, but together, hard and soft power can help companies manage the dark side of complementor relationshi...Starting at €8.20
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What's Your Google Strategy? (Spanish version)
Hagiu, Andrei; Yoffie, David B.Article HBS-R0904FStrategy(1) Whether to play with existing MSPs, build their own platform, or do both; (2) once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join; and (3) figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few...Starting at €8.20
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What's Your Google Strategy
Hagiu, Andrei; Yoffie, David B.Article HBS-R0904F-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Multisided platforms can lower your transaction costs and increase customer reach. But powerful MSPs like Microsoft, Google, and Apple have also tended to extract most of the value from their platforms, mainly because companies that played with them didn't adequate...Starting at €8.20
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No pierda el mejor puesto
Goldsmith, MarshallArticle HBS-R0901FLeadership and People ManagementEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Si usted está en el camino de convertirse en CEO, tenga cuidado. Muchos sucesores ungidos a encontrar su camino a la oficina de la esquina inesperadamente bloqueado. El obstáculo es por lo general una relación mal administrada c...Starting at €8.20
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How Not to Lose the Top Job
Goldsmith, MarshallArticle HBS-R0901F-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. If you're on the way to becoming CEO, take care. Many anointed successors find their path to the corner office unexpectedly blocked. The obstacle is usually a mismanaged relationship with any of six kinds of stakeholders: the current chief executive, the successor'...Starting at €8.20
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Should This Team Be Saved? (HBR Case Study and Commentary)
Heimbouch, Hollis; Goldsmith, Marshall; Bologna, Nancy; Puris, Martin; Katzenbach, Jon R.Article HBS-R0107A-EKnowledge and CommunicationAs far as anyone could tell, Vigor Skin Care's star was rising, mostly on the strength of Ageless Vigor, its new line of enriched skin cleansers and cosmetics. In fact, this evening, the three employees responsible for developing the product line were slated to receive the parent company's highest award for performance. But CEO Peter Markles knew that despite the accolades, the business unit--and its "fearsome threesome"--had hit a rough patch in...Starting at €8.20