Default Category
-
Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
-
Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
-
The Leadership of Millennials at Microsoft (A): One generation amongst others (Portuguese Version, Brazil)
Stein, Guido; Martín, MiguelCase DPO-417-PBInformation Technologies, Innovation and Change, Leadership and People ManagementThis case opened with the departure of Rocío, one of the people Microsoft was counting on to develop the company's immediate future. Ana, the Director of the Major Accounts and Partners Unit at Microsoft Ibérica, and Luisa, the Human Resources Director, couldn't believe what was happening. Rocío was 26 years old, a telecommunications engineer and a member of the MACH program, the Microsoft Academy for College Hires, which included 17 other promis...Starting at €8.20
-
Dow Chemical Polyolefins and Elastomers R&D: Sustaining High Performance (Abridged)
Horniman, Alexander B.; Cross, TomCase DARDEN-OB-0918-ELeadership and People ManagementOnce considered a candidate for divesture, Dow Chemical Polyolefins and Elastomers has had 12 successful years in a row. The company has set the standard of excellence for new-product innovation, having launched an average of one new-product line each year with 10 of the 11 launches being a success. After winning awards and receiving recognition for his speed in developing and launching chemical products, the company’s COO now had a new concern t...Starting at €8.20
-
Smoke and Mirrors (A)
Cross, TomCase DARDEN-OB-0948-ELeadership and People ManagementThe CEO of Exhaust Tech, the worldwide leader in exhaust systems, has directed the newly appointed head of marketing to advertise and market a new product that is less expensive to manufacture but has no real consumer benefits other than the lifetime guarantee that no longer offers any competitive differentiation. The head of marketing prefers another product and feels he is being pressured into inventing something out of nothing to launch this n...Starting at €8.20
-
James Madison and "The Business of May Next" (B)
Cross, Tom; Newell, Terry; Rice, PeterCase DARDEN-OB-0969-ELeadership and People ManagementOn May 30, 1787, the second day of the Convention held in the Pennsylvania State House, six states voted “aye” and one “nay” to the proposal to establish “a national Government … consisting of a supreme Legislative, Executive and Judiciary.” In that moment, delegates who had gathered merely to revise the Articles of Confederation agreed to abolish it. In that moment, James Madison earned the title of Father of the Constitution, although he had no...Starting at €5.74
-
The F/A-18 F404 Engine: Getting Lean (A)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCase DARDEN-C-2268-EAccounting and ControlThe U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore Power Plants Division (F404 engine maintenance) was a real mess. Not-Ready-For-Issue parts were everywhere. Division thru-put was poor, there were 30 F/A-18 aircraft with bare firewalls (no engines), the maintenance crews were working 12-hour days, manning was at 61% of authorized levels, reenlistment rates were an abysmal 50%, and crew morale was lousy. The Officer-in-Charge of...Starting at €8.20
-
Nuclear-Powered Aircraft Carrier Life-Cycle Cost Analysis
Cross, Tom; Sack, Robert J.; Pottinger, JeffCase DARDEN-C-2282-EAccounting and ControlIn 1996, to find ways to reduce operating costs as well as the costs of future acquisitions, the Navy began to assess various design concepts for a new class of aircraft carriers and to analyze life-cycle costs, not just the acquisition costs, as life-cycle cost implications were complex and would significantly impact current and future budgets. The acquisition decisions for the next-generation aircraft carrier, CVX, would largely be determined o...Starting at €8.20
-
The F/A-18 F404 Engine: Getting Lean (A) and (B) - Teaching Note
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffTeaching Note DARDEN-C-2268TN-EAccounting and ControlTeaching note for product C-2268Starting at €0.00
-
Leading and Managing Change in Contracting and Acquisition
Cross, Tom; Davies, GregoryCase DARDEN-OM-1478-EService and Operations ManagementThe Chief of Contracting for the Combined Joint Task Force-Horn of Africa (CJTF-HOA) responsible for all U.S. Department of Defense (DoD) contracting in 12 African nations has reviewed the results of several audits and inspections, including his own, on the state of DoD contracting in expeditionary environments. The reports are anything but encouraging. It is clear that the contracting operations at CJTF-HOA are on the verge of system and operati...Starting at €8.20