IESE (España)
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Siembre creatividad y cosechará innovación
Miller, Paddy; Brankovic, AzraArticle ART-2049Innovation and ChangeEn los últimos años muchas empresas han dado pasos para formalizar la innovación a través de medidas como la creación de un departamento específico con su director correspondiente. Curiosamente, esta tendencia coincide con un periodo de crisis económica, lo que puede interpretarse como el reconocimiento cada vez más extendido de que el camino a seguir pasa por la innovación, porque a largo plazo será la que determine la posición de una empresa en...Starting at €8.20
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Building a Creative Culture for Innovation
Miller, Paddy; Brankovic, AzraArticle ART-2049-EInnovation and ChangeOver the past couple of years, many companies have been taking steps to formalize the innovation function, creating a separate innovation office and appointing a Chief Innovation Officer (CIO). Interestingly, this development coincides with a period of economic crisis, and may signal a growing recognition that the way forward is innovation, which will ultimately affect or condition a company's industry position over the long term. As companies fo...Starting at €8.20
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Clearing the Path to Innovation
Miller, Paddy; Wedell-Wedellsborg, ThomasArticle ART-2316-EInnovation and Change, Leadership and People ManagementFostering innovation is not just about getting people to think differently. If you want to make innovation happen, you need to change the way people act or behave in their daily work. And the best way to do that is to change the environment they work in. This article will help managers take a new approach to the leadership role and think differently about how to foster innovation in their companies. The authors present five key behaviors, which t...Starting at €8.20
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Michael Eisner at Disney
Mitchell, Jordan; Miller, PaddyCase DPO-61-ECorporate Governance, Leadership and People ManagementThis case deals with a proven successful leader in entertainment (Michael Eisner) in a time of leadership crisis. At the time of this case, Eisner is managing an internal and external revolt. Students must unearth the key points of Eisner's leadership, including how he manages people, his communication ability, his propensity to risk taking and his track record in developing other leaders. In looking at Eisner's leadership, students will have t...Starting at €8.20
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BMW-British Aerospace: La venta de Rover
Miller, PaddyCase FH-522Leadership and People ManagementEn febrero de 1994, British Aerospace anunció la venta de los holdings del Grupo Rover a BMW, fabricante alemana de automóviles. El caso narra el desarrollo de los acontecimientos que precedieron al anuncio así como las implicaciones que tuvo para el socio de Rover, Honda. La reacción de los políticos, de la Bolsa y de los sindicatos fue diversa y presentó graves problemas a la dirección de Rover. Este caso mereció un galardón en el «European Cas...Starting at €8.20
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Negociando una operación de capital riesgo (II): Estructuración del acuerdo e instrumentos contractuales
Segurado, Juan Luis; Roure, JuanTechnical Note EN-11Entrepreneurship, FinanceCuando se trata de estructurar las operaciones, y con independencia de su naturaleza, los inversores de capital riesgo buscan, fundamentalmente, maximizar su retorno, minimizar sus riesgos financieros y cubrirse frente a los posibles conflictos de interés que pueden surgir con los gestores de las compañías en las que invierten. Para ello, negocian la incorporación ?en los acuerdos de inversión? de una serie de mecanismos de control y de asignació...Starting at €8.20
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The Barceló Group - Generational Change and Entrepreneurial Spirit
Segurado, Juan Luis; Roure, JuanCase E-99-ECorporate Governance, EntrepreneurshipThis case recounts the entrepreneurial experience and successful growth of the Barceló Group, one of the most important family-owned hotel chains in Spain, throughout its 75 years of history. The case first focuses on the transition process that marked the transfer of the company's management from the second to the third generation of the Barceló family. It then looks at the company's evolution in its pursuit of new growth opportunities and the p...Starting at €8.20
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Mike McCready and Music Xray: Business model innovation in the music industry
Brankovic, Azra; Miller, PaddyCase DPO-246-EInnovation and Change, Knowledge and Communication, StrategyThe Music Xray case study can be used as a companion case to "Polyphonic HMI: Mixing Music and Math" (HBS Publishing, 2005) or as a stand-alone case. The case captures the emergence of a new business model in response to changes wrought on the music industry by the Internet, and particularly the advent of Web 2.0.Starting at €8.20
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The Barceló Group: Entrepreneurial Spirit and Corporate Governance
Roure, Juan; Segurado, Juan LuisCase E-206-ECorporate Governance, EntrepreneurshipThis case, based on the IESE case E 99 E, deals first of all with entrepreneurial experience and the process of family transition that led to the development and successful growth of the Barceló Group, one of the most important family-owned hotel chains in Spain and, secondly, the development of corporate and family governance structures and their role in the group's successful growth.Starting at €8.20
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Jordan Cohen en Pfizer Works: construyendo la oficina del futuro
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-187Service and Operations ManagementJordan Cohen es director de Eficacia Organizativa en la importante compañía farmacéutica Pfizer. Ha establecido un sistema denominado pfizerWorks mediante el cual se externalizan tareas como la preparación de documentos Excel y PowerPoint o la investigación. En el caso se analiza su evolución a lo largo de un periodo de cinco años en el que se crea pfizerWorks partiendo de cero y se incorpora el sistema a la corporación.Starting at €8.20