Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Fair Play at Chisholm University
Grushka-Cockayne, Yael; Harris, Jared D.; Mead, Jenny; Adams, John; Shankar, MeeraCase DARDEN-QA-0789-EDecision AnalysisChisholm University’s new athletics director must reallocate the athletics budget in its entirety, balancing legal obligations with broader educational and financial goals. A committee appointed to work on this issue had failed to reach consensus due to disagreements about how to comply with Title IX, the law mandating gender parity in all educational offerings, including athletics. The athletics director has the facts organized into an optimizat...Starting at €8.20
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Returning to Redmond? Exploring Equity in Hybrid Work Environments at Microsoft - Teaching note
Kaufmann, Lauren; Mead, Jenny; King, LucyTeaching Note DARDEN-E-0497TNBusiness Ethics and Corporate Social ResponsibilityStarting at €0.00
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Equity Considerations in Remote and Hybrid Work Environments
Kaufmann, Lauren; Mead, Jenny; King, LucyTechnical Note DARDEN-E-0498Business Ethics and Corporate Social ResponsibilityAfter the onset of the COVID-19 pandemic in March 2020, companies around the world built and refined models of working in both fully remote and hybrid environments. While many of these policies and programs focused on maintaining operational productivity, few intentionally considered equity in their structures or outlined guidelines to ensure all employees felt they were treated fairly, regardless of chosen work modality or other external factors...Starting at €8.20
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Returning to Redmond? Exploring Equity in Hybrid Work Environments at Microsoft
Kaufmann, Lauren; Mead, Jenny; King, LucyCase DARDEN-E-0497Business Ethics and Corporate Social ResponsibilityThis public-sourced case is based on a series of decisions Microsoft and other US-based technology companies made between 2021 and 2022 related to hybrid and return-to-office work policies coming out of the COVID-19 pandemic. The case focuses on the balance that must be struck between policies that enable employee flexibility in terms of choosing a work modality (based on factors such as productivity, physical health considerations, professional ...Starting at €8.20