Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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MBA Writing Diagnostic
Rubin, James R.Technical Note DARDEN-BC-0216-EKnowledge and CommunicationThis note delineates proper writing mechanics - issues of style and organization - in a business-school context. Rather than touch up on the many forms of business writing, it focuses instead on how to write cogently, succinctly, and correctly in a business, and business school, setting.Starting at €8.20
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Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management
Rubin, James R.; Carmichael, BarbaraCase DARDEN-BC-0218-EKnowledge and CommunicationInherent risks or negatives are a critical element of “enterprise risk management” that must be mitigated or dramatically managed through constructive actions to sustain growth and manage reputation. Set in 2003 as Aetna prepares to settle a landmark class-action lawsuit, this case explores how communications and PR executives work with management to devise an announcement that fully engages the company’s key stakeholders in this dramatic break w...Starting at €8.20
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Timeshare Exchange Fair (A)
Ovchinnikov, Anton S.; Sampson, Scott E.; Krass, DmitryCase DARDEN-QA-0709-EDecision AnalysisThis award-winning case series examines how optimization-based decision-making leads to a new business design for a timeshare exchange: an exchange fair. Students model a complex managerial problem as a linear program, identify the types of data needed, and use models to provide decision support. The series covers linear and integer programming, multiple-criteria decision-making, network flow problems, local search heuristics, and Pareto-optimali...Starting at €8.20
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C-Energy's Red Hill Plant: Meeting the SO2 Challenge
Ovchinnikov, Anton S.Case DARDEN-QA-0726-EDecision AnalysisThis case is suitable for graduate-level quantitative analysis, business and government, environment and sustainability, and global economics courses. Students must consider the tradeoffs between continuing to run an old coal-burning plant and purchasing emissions allowances (EAs) versus upgrading to emissions-reducing wet or dry scrubbers. Reducing emissions creates the possibility of selling the plant’s surplus EAs (which are likely to increase...Starting at €8.20
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Crawford Development Co. and Southeast Bank of Texas
Ovchinnikov, Anton S.; Loutskina, ElenaCase DARDEN-QA-0727-EDecision AnalysisIn the early months of the 2007–08 financial crises, a loan manager faces a real estate financing decision. Should he approve a bullet structure three-year loan to a longstanding client, a legendary Texan developer? The developer, who near retirement downsized his business, is seeking financing for his only project: residential or commercial development on an attractive piece of land in suburban Houston. The loan manager considers the decision in...Starting at €8.20
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FLORA (B): National
Bodily, Samuel E.; Ovchinnikov, Anton S.Case DARDEN-QA-0755-EDecision AnalysisIn this, the second of a two-case decision analysis series, an entrepreneur must decide whether there are additional benefits from operating in more than one U.S. city. He explores the business model of operating local production facilities in major cities, metro areas with a population of over one million. Going national in year three would allow for a year four launch. Again, the entrepreneur must choose between a discounted and a premium strat...Starting at €5.74
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Wells Fargo: Solar Energy for Los Angeles Branches (A)
Ovchinnikov, Anton S.; Hvaleva, AnastasiyaCase DARDEN-QA-0800-EDecision AnalysisIn the first case of a two-part series, a strategic finance manager at Wells Fargo with experience installing solar panel systems on bank branches crunches the numbers for a similar project in the Los Angeles area given the uncertain future of a government rebate.Starting at €8.20