Darden University of Virginia (USA)
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ZS Associates: Sales Force Sizing
Spekman, Robert E.; Kumar, Sameer; Kalla, AryaCase DARDEN-M-0745-EMarketingThis case describes a consulting firm that is assisting a pharmaceutical company as it faces a strategic question regarding how to determine the size of its sales force. An Excel file containing two of the case exhibits is included and is available by contacting sales@dardenbusinesspublishing.com. A related Technical Note entitled "A Note on Sizing the Sales Force" (UVA-M-0746) is available that describes several approaches one could employ to si...Starting at €8.20
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Managing Virtual Teams (A)
West, June A.; Kalla, Arya; Kumar, SameerCase DARDEN-BC-0210-EKnowledge and CommunicationKarl Henderson was a senior manager at Metrionic Systems, a Santa Clara, California-based provider of networking solutions. During his time there, he had worked on and managed various cross-functional teams. When he was given the opportunity to manage a team that was spread across five continents, Henderson was confident that with a little groundwork, he could manage perfectly and deliver on time as he had always done. Due to a recent increase in...Starting at €8.20
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The F/A-18 F404 Engine: Getting Lean (A)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCase DARDEN-C-2268-EAccounting and ControlThe U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore Power Plants Division (F404 engine maintenance) was a real mess. Not-Ready-For-Issue parts were everywhere. Division thru-put was poor, there were 30 F/A-18 aircraft with bare firewalls (no engines), the maintenance crews were working 12-hour days, manning was at 61% of authorized levels, reenlistment rates were an abysmal 50%, and crew morale was lousy. The Officer-in-Charge of...Starting at €8.20
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Nuclear-Powered Aircraft Carrier Life-Cycle Cost Analysis
Cross, Tom; Sack, Robert J.; Pottinger, JeffCase DARDEN-C-2282-EAccounting and ControlIn 1996, to find ways to reduce operating costs as well as the costs of future acquisitions, the Navy began to assess various design concepts for a new class of aircraft carriers and to analyze life-cycle costs, not just the acquisition costs, as life-cycle cost implications were complex and would significantly impact current and future budgets. The acquisition decisions for the next-generation aircraft carrier, CVX, would largely be determined o...Starting at €8.20
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The F/A-18 F404 Engine: Getting Lean (A) and (B) - Teaching Note
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffTeaching Note DARDEN-C-2268TN-EAccounting and ControlTeaching note for product C-2268Starting at €0.00
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Naval Supply Systems Command Change Management Support Solicitation: Bid or No-Bid (A)
Cross, Tom; Pottinger, JeffCase DARDEN-S-0222-EStrategyCowan and Associates (C&A) provided strategic planning, business planning, change management, performance measurement, and knowledge management support to various Navy commands. Its managing director, Jeff Pottinger, was contemplating a Request for Proposal to provide change management support services to the Naval Supply Systems Command (NAVSUP) in Mechanicsburg, Pennsylvania. Pottinger was intimately aware of the significant change management c...Starting at €8.20
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Naval Supply Systems Command Change Management Support Solicitation: Bid or No-Bid (B)
Cross, Tom; Pottinger, JeffCase DARDEN-S-0223-EStrategyJeff Pottinger, managing director at Cowan & Associates and the president and CFO of the company had discussed whether to bid on a solicitation to support the Naval Supply Systems Command requirement for change management support and were close to making a decision. Then Pottinger noticed an email notification from the Contracting Officer regarding answers to questions submitted by interested bidders. After reviewing the questions and responses, ...Starting at €5.74
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Flying Light: British Airways Flight 268 (B)
Freeman, R. Edward; Mead, JennyCase DARDEN-E-0295-EBusiness Ethics and Corporate Social ResponsibilityDespite the incident at takeoff, the British Airways pilots, after discussion with the airline engineers at Heathrow Airport in London, decided to continue the flight uninterrupted. Although the plane landed safely in England, the decision to continue flying set off a hailstorm of criticism and sparked tension between the U.S. Federal Aviation Administration and the CAA, the British equivalent. This case discusses the fallout from the incident, a...Starting at €5.74
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Food Versus Fuel
Freeman, R. Edward; Mead, JennyTechnical Note DARDEN-E-0302-EBusiness Ethics and Corporate Social ResponsibilityAlthough biofuels had been used for many years (from 1980 to mid-2007, an estimated 2 trillion miles were driven on ethanol-blended fuels in the United States), it was not until the late 20th and early 21st centuries, with dwindling oil supplies, the threat of global warming, and unrest in the oil-rich Middle East that people began thinking of them seriously as alternatives to petroleum-based fuel. Biofuels were also considered better for the en...Starting at €8.20
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Facebook (B)
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyCase DARDEN-E-0319-EBusiness Ethics and Corporate Social ResponsibilityMiranda Shaw had decided to do a Google search on the two finalists for the open position in her company. Based on the photos she saw on her preferred applicant's Facebook page, she decided to hire the other applicant, whose Internet search returned no controversial results. But Shaw found herself wondering if it had been ethical for her to base her decision on a Facebook page, because she had not told either applicant that she would be using the...Starting at €5.74