Darden University of Virginia (USA)
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Fragilities and Growth Prospects in the Global Economy
Walsh, Kieran J.; Warnock, Francis E.Technical Note DARDEN-GEM-0177-EEconomicsThis note discusses identifying the potential future fragile and high-growth economies.Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Identifying the Next High-Growth Economies
Walsh, Kieran J.; Roberts, AnthonyTechnical Note DARDEN-GEM-0169-EEconomicsThis note is an introduction to using macroeconomics in evaluating the long-term growth prospects of emerging markets. Methodologically, it is an application of growth theory, the Solow model in particular, and it gives students the opportunity to practice reading and interpreting the data of international macroeconomics. The textbook Solow growth model and its basic extensions align well with how investors and policymakers think about forecastin...Starting at €8.20
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Exchange Rate Shocks in the United Kingdom and Switzerland
Warnock, Francis E.; Walsh, Kieran J.Case DARDEN-GEM-0172-EEconomicsThis case follows as the protagonist sets out to refresh his knowledge of large changes in exchange rates by analyzing two specific episodes: George Soros against the Bank of England (BOE) in 1992 and Switzerland’s Francogeddon in 2015. The episodes were in one sense very different - one led to a sharp depreciation and the other to a sharp appreciation - but understanding them could serve him well when assessing future potential large exchange ra...Starting at €8.20
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Mexico: Walls or Doors?
Walsh, Kieran J.Case DARDEN-GEM-0166-EEconomicsThis case is about the economy of Mexico as of 2018, and particularly the challenges it faces with respect to managing its currency and inflation, the renegotiation of NAFTA, and long-term growth. The case updates students on the current economic situation in Mexico, helps students weigh the economic pros and cons of protectionism via the classic tariff supply-and-demand diagram, and encourages students to apply to Mexico previous lessons on grow...Starting at €8.20
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00