Darden University of Virginia (USA)
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Developing the Workforce of the Future
Raveendhran, RoshniCase DARDEN-OB-1391-ELeadership and People ManagementThis fictional caselet puts you in the role of a senior company leader who has just seen data estimating that more than one in three workers worldwide may need to change their skill mix by 2030. With automation increasingly likely to displace workers and artificial intelligence making basic skills insufficient for many jobs, lifelong learning and adaptation will be essential for all. What can you do to help your employees in the short term so tha...Starting at €8.20
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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Transparency in Performance Management
Raveendhran, RoshniCase DARDEN-OB-1390-ELeadership and People ManagementThis fictional caselet puts you in the role of a manager who has just completed performance reviews for your employees. Some employees have given feedback that the review process needs greater transparency, and that they want continuous, real-time feedback throughout the year. You want to address your employees’ concerns, but you’re worried that the system necessary to give your employees what they say they want would make them feel more like num...Starting at €8.20
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Fostering Employee Engagement at Google Post-Pandemic: To AI or Not to AI?
Raveendhran, Roshni; Schmid, Jessica KimCase DARDEN-OB-1413-ELeadership and People ManagementThis case follows Patrice Ju, the new head of business operations for Google's People Development team, as she considers the best way to both attract the best new talent to Google and retain the talent Google already had. The COVID-19 pandemic had utterly changed the global landscape involving work, exacerbating many existing issues employees had. Coupled with "hustle culture," which glorified work and busyness and was especially prominent in the...Starting at €8.20