Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Chestnut Foods (A)
Schill, Michael J.; Stevenson, DonaldCase DARDEN-F-1736-EFinanceAfter a period of poor stock-market performance, conglomerate Chestnut Foods (Chestnut) faces the acquisition of its stock by an activist investor. The new investor demands the sale of Chestnut’s high-growth division, which contrasts with the CFO’s turnaround plan to expand this same division. To disentangle the way forward for Chestnut, students are invited to grapple with the risk-adjusted performance of each division and the estimation of divi...Starting at €8.20
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Chestnut Foods (B)
Schill, Michael J.; Briceno, Frank; Stevenson, DonaldCase DARDEN-F-1974-EFinanceAfter a period of poor stock-market performance, conglomerate Chestnut Foods (Chestnut) faces the acquisition of its stock by an activist investor. The new investor demands the sale of Chestnut’s high-growth division, which contrasts with the CFO’s turnaround plan to expand this same division. To disentangle the way forward for Chestnut, students are invited to grapple with the risk-adjusted performance of each division and the estimation of divi...Starting at €5.74
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Regina Broadband's Earnings Conference Call (A) and (B) - Teaching Note
Demers, Elizabeth A.; Powell, Elizabeth A.; Stevenson, DonaldTeaching Note DARDEN-C-2367TN-EAccounting and ControlTeaching note for product C-2367Starting at €0.00
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Kaizen in Translation: Suggestion Systems Across Cultures
Weiss, Elliott N.; Stevenson, DonaldTechnical Note DARDEN-OM-1544-EService and Operations ManagementThough the world has recently been described as "flat," we contend that it is also "lumpy." Some managerial practices may be universal (i.e., applicable across all cultures), while others may have to be customized for location. In this technical note, we discuss the application of kaizen principles across cultures. When managers analyze kaizen with cultural values in mind, they may find the key to its practical success, and where relevant values ...Starting at €8.20
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Lean as a Universal Model of Excellence: It Is Not Just a Manufacturing Tool!
Weiss, Elliott N.; Stevenson, Donald; English, AustinTechnical Note DARDEN-OM-1562-EService and Operations ManagementThis is a technical note that describes the history of Lean and explains why it is not just a manufacturing tool. It is used in Darden’s "Management of Service Operations" course elective.Starting at €8.20
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Defining Problems and Opportunities in New Product Development (Part 1)
Hutchison-Krupat, Jeremy; Chao, Raul O.; Stevenson, DonaldTechnical Note DARDEN-OM-1579-EService and Operations ManagementDeveloping new products and services is an iterative process that involves (1) identifying a problem or opportunity that needs to be addressed, (2) generating concepts or solutions that address the problem, and (3) conducting experiments and tests to learn about the success or failure of those concepts. This note describes the first of these activities.Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Staples LBO: Meet You on the Mezzanine
Loutskina, Elena; Meredith, Jon; Stevenson, DonaldCase DARDEN-F-1721-EFinanceIn this case, two friends, a managing director with an investment banking group and a partner at Cavalier Capital LLC have submitted a bit for a leveraged buyout (LBO) of retail giant Staples Inc. Staples seemed like an ideal LBO candidate: it was a large, stable company; it was a market leader with highly predictable cash flows; and, most important, its shareholders were unhappy. Markets also looked friendly for a new wave of LBOs: valuations we...Starting at €8.20