Darden University of Virginia (USA)
-
Translating Personal Tragedy into Action: Starting the Dr. Lorna Breen Heroes' Foundation
Matherne, G. Paul; Orr, Emily Jane; Behrman, KatelynCase DARDEN-E-0462-EBusiness Ethics and Corporate Social ResponsibilityIn 2020, Jennifer and Corey Feist started the Dr. Lorna Breen Heroes’ Fund in memory of Jennifer’s sister. As the head of the emergency department at a Manhattan hospital, Lorna Breen had treated patients at hospitals overwhelmed by the COVID-19 pandemic,Starting at €8.20
-
Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
-
Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
-
Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
-
Food Runners (A): Nowhere to Run to
Matherne, G. Paul; Orr, Emily JaneCase DARDEN-OM-1703-EService and Operations ManagementMary Risley was as stunned as the rest of the country by the rapid shutdown of the economy in early March of 2020 in response to COVID-19. Risley was the founder of Food Runners, a San Francisco-based nonprofit that helped match the excess in the food industry with the social need of feeding the hungry. Before the pandemic hit, the organization had over 250 active volunteers who brought food, which had been donated by restaurants and other busine...Starting at €8.20
-
Food Runners (B): A New Path?
Matherne, G. Paul; Orr, Emily JaneCase DARDEN-OM-1704-EService and Operations ManagementMary Risley was as stunned as the rest of the country by the rapid shutdown of the economy in early March of 2020 in response to COVID-19. Risley was the founder of Food Runners, a San Francisco–based nonprofit that helped match the excess in the food industry with the social need of feeding the hungry. Before the pandemic hit, the organization had over 250 active volunteers who brought food, which had been donated by restaurants and other busine...Starting at €5.74
-
COVID-19 Testing: How Hard Can It Be (A)
Matherne, G. Paul; Orr, Emily JaneCase DARDEN-E-0455-EBusiness Ethics and Corporate Social ResponsibilityIn early March 2020, Amy Mathers, a physician and faculty member at the University of Virginia Health System (UVA Health), contemplated how UVA Health could get access to COVID-19 testing - and fast. The first patients with COVID-19 symptoms had arrived at the UVA hospital that week, but hospital staff had no ability to confirm the cases. Waiting seven days for a commercial result meant wasting precious isolation rooms and gear if the patient was...Starting at €8.20
-
COVID-19 Testing: How Hard Can It Be (B)
Matherne, G. Paul; Orr, Emily JaneCase DARDEN-E-0456-EBusiness Ethics and Corporate Social ResponsibilityIn early March 2020, Amy Mathers, a physician and faculty member at the University of Virginia Health System (UVA Health), contemplated how UVA Health could get access to COVID-19 testing - and fast. The first patients with COVID-19 symptoms had arrived at the UVA hospital that week, but hospital staff had no ability to confirm the cases. Waiting seven days for a commercial result meant wasting precious isolation rooms and gear if the patient was...Starting at €5.74