Darden University of Virginia (USA)
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Lincoln Industries
Horniman, Alexander B.; Venkataraman, S.Case DARDEN-OB-0914-ELeadership and People ManagementWhat are the differences between being a good tactical leader and being a good strategic leader? As he nears retirement, Robert Lincoln muses about his successor at Lincoln Industries. The case describes the backgrounds of four potential successors, all of whom are tactically astute and very competent general managers. Lincoln realizes that the company is at a crossroads and wonders what it would take for his potential successors to graduate from...Starting at €8.20
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The World is Flat...The World is Lumpy?
Yemen, Gerry; Venkataraman, S.Technical Note DARDEN-S-0191-EStrategySuitable for MBA, EMBA, GEMBA, and executive education programs, this note sets the stage to unfold an analysis of popular notions about how the world works. On one hand, some believe that global competition has created a flattened world and that globalization has leveled the playing field. Yet a zest to view the world as flat, others have said, results in an underestimation of the differences between countries-standardization, exact replication,...Starting at €8.20
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"Ought" to "Can": Questions for an Entrepreneurial Future
Sarasvathy, Saras D.; Venkataraman, S.Technical Note DARDEN-ENT-0132-EEntrepreneurshipThis technical note explores the broadening role of entrepreneurship as both an economic and societal force. Students learn that as a distinct problem-solving method, entrepreneurship is teachable and applicable to a wide variety of issues central to human well-being and social improvement. It is akin to the scientific method in its capability to generate both the means to achieve yesterday’s ends and the reasons to reject them in favor of new en...Starting at €8.20
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Hanging Gardens (A): Growing a Venture from an Acorn of an Idea
Venkataraman, S.; Craddock, JennyCase DARDEN-ENT-0213-EEntrepreneurshipThis is a four-part case series. In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Ni...Starting at €8.20
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Hanging Gardens (B): Weeding Out the Wrong Partners
Venkataraman, S.; Craddock, JennyCase DARDEN-ENT-0214-EEntrepreneurshipThis is a four-part case series. In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Ni...Starting at €5.74
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Hanging Gardens (D): Tending to New Services
Venkataraman, S.; Craddock, JennyCase DARDEN-ENT-0216-EEntrepreneurshipThis is a four-part case series. In 2012, Leigh Nicholson, a self-employed IT consultant with a successful career that had spanned South Africa, Dubai, and London under her belt, joined forces with three friends to form Hanging Gardens, a cottage business that sold homemade hanging plant holders in their local suburb of Auckland, New Zealand, on the weekends. After spending the summer introducing customers to the products at the weekly market, Ni...Starting at €5.74
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Leica Camera: The Zeitgeist of Photography
Venkataraman, S.; Yemen, GerryCase DARDEN-S-0312-EStrategyThis field-based case uses Leica Camera, the famed German manufacturer of high-end cameras, to unfold circumstances that allow for an analysis of the firm’s competitive position. Having moved the well-loved German company from near bankruptcy during the digital revolution to a digital disrupter, Andreas Kaufmann, chairman and principal owner, had amassed an unblemished record in strategic decisions that turned the company around. The case open al...Starting at €8.20
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Ethical Product Design Framework
Leiner, Benjamin; Parmar, Bidhan L.Technical Note DARDEN-E-0502Business Ethics and Corporate Social ResponsibilityTechnologists, particularly product managers, do not make design choices in a vacuum. Often, they have quantitative objectives they hope to achieve as part of their quarterly goals. But purely pursuing those objectives without considering risks to various stakeholders—for example, erosion of users' attention or users becoming politically radicalized—may result in considerable harm for not only the product's users but also for the organization. Th...Starting at €8.20
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Fake News and the News Feed
Parmar, Bidhan L.; Leiner, Benjamin; Mead, JennyCase DARDEN-E-0429Business Ethics and Corporate Social ResponsibilityTessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year, stationed at the front lines in the battle against misinformation and “fake news.” However, in early 2019, she faced an ethical dilemma that could define her tenure at the company and perhaps her career: whether to ban Alex Jones and the content from his platform, Infowars, from the Facebook news feed.Starting at €8.20
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Workaround: Which Integration Ideas to Explore?
Parmar, Bidhan L.; Mead, Jenny; Leiner, Benjamin; Vambre, DavidCase DARDEN-E-0476Business Ethics and Corporate Social ResponsibilityAnna Bender, VP of product at Workaround, a large human resources (HR) software firm, had just been presented with a number of different recommendations from her employees on how to integrate the functionality and data from a recently acquired software company that had a leading chat app into Workaround’s offerings. Although she was impressed by many of the suggestions, Bender was also ethically conflicted about some of them. The business opportu...Starting at €8.20