Darden University of Virginia (USA)
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Tackling Low Completion Rates-A Compare.com Conundrum (A)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0947-EMarketingThis is the first of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Starting at €8.20
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Tackling Low Completion Rates-A Compare.com Conundrum (B)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0948-EMarketingThis is the second of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answ...Starting at €5.74
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Keeping Tiny Babies Safe (A): The Problem
Matherne, G. Paul; Swanson, JonCase DARDEN-OM-1787-EService and Operations ManagementIn 2014, the neonatal intensive care unit at the University of Virginia hospital experienced an increase in unplanned extubations, which could endanger the lives of premature infants who needed ventilators. In this set of two short caselets, the A case includes the situation, and the B case offers a solution.Starting at €8.20
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Keeping Tiny Babies Safe (B): The Solution
Matherne, G. Paul; Swanson, JonCase DARDEN-OM-1788-EService and Operations ManagementIn 2014, the neonatal intensive care unit at the University of Virginia hospital experienced an increase in unplanned extubations, which could endanger the lives of premature infants who needed ventilators. In this set of two short caselets, the A case includes the situation, and the B case offers a solution.Starting at €5.74
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Tackling Low Completion Rates-A Compare.com Conundrum (C)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCase DARDEN-M-0949-EMarketingThis is the third of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Starting at €5.74