Darden University of Virginia (USA)
-
Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Whitler, Kimberly A.; Wooten, David; Nolan, LiamCase DARDEN-M-1019-EMarketingThis case presents The Coca-Cola Company’s (Coke’s) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presenting a chronology of Coke’s statements as the firm responded to consumer and organizational actions, the case enables students to explore the challenges associated with the following: 1) aligning activism with brand purpose, 2) engaging in activism in a...Starting at €8.20
-
Bitcoin 2023: Keep "Hodling"? - Teaching note
Appel, Ian; Allayannis, George (Yiorgos)Teaching Note DARDEN-F-2048TN-EFinanceTeaching note for product F-2048Starting at €0.00
-
Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note
Whitler, Kimberly A.; Wooten, DavidTeaching Note DARDEN-M-1019TN-EMarketingTeaching note for product M-1019Starting at €0.00
-
Bitcoin 2023: Keep "Hodling"?
Appel, Ian; Allayannis, George (Yiorgos)Case DARDEN-F-2048-EFinanceThis case examines a fictional hedge fund manager's decision about whether to maintain his fund’s position in bitcoin. It provides an opportunity for students to develop an investment thesis for or against bitcoin, evaluate alternative ways to gain exposure to bitcoin, and consider bitcoin's economic function (e.g., as a currency or commodity). The case can be used in an MBA elective course on fintech, capital markets, or investments.Starting at €8.20