Darden University of Virginia (USA)
-
vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
-
Johansen's: The New Scorecard System
Lynch, Luann J.; Forman, Jennifer; Gillam, GrahamCase DARDEN-C-2371-EAccounting and ControlJohansen's has just completed its first year under a new scorecard system for evaluation of manager performance. The manager of Store 51 has traditionally been one of the company's top-performing managers from a financial standpoint, but his overall performance rating has declined due to performance along nonfinancial dimensions. The managers at the performance summit must discuss his performance in the context of a new performance evaluation sys...Starting at €8.20
-
Working Capital: A Summary of Ratios by Industry - Teaching Note
Lynch, Luann J.; Gillam, Graham; Forman, JenniferTeaching Note DARDEN-C-2348TN-EAccounting and ControlTeaching note for product C-2348Starting at €0.00
-
Johansen's: The New Scorecard System - Teaching Note
Lynch, Luann J.; Forman, Jennifer; Gillam, GrahamTeaching Note DARDEN-C-2371TN-EAccounting and ControlTeaching note for product C-2371Starting at €0.00
-
Working Capital: A Summary of Ratios by Industry
Lynch, Luann J.; Gillam, Graham; Forman, JenniferCase DARDEN-C-2348-EAccounting and ControlThe case graphically presents various working capital ratios (days inventory outstanding, days sales outstanding, days payables outstanding, cash conversion cycle, and operating cycle) over the 2009-through-2012 period by industry and for specific well-known companies. Students are given the opportunity to craft an intuitive story around the ratios they are given in the case. The case works well as a supplement for classes on working capital mana...Starting at €8.20
-
Johansen's New Scorecard System: The Summit
Lynch, Luann J.; Forman, Jennifer; Gillam, GrahamCase DARDEN-C-2349-EAccounting and ControlJohansen's, a large high-end department store, has just completed its first year under a new scorecard system for evaluation of manager performance. The manager of Store 51 has traditionally been one of the company's top-performing managers from a financial standpoint, but his overall performance rating has declined due to performance along nonfinancial dimensions. Using a role-playing exercise, the managers at the performance summit must discus...Starting at €8.20
-
Johansen's New Scorecard System: The Summit - Teaching Note
Lynch, Luann J.; Forman, Jennifer; Gillam, GrahamTeaching Note DARDEN-C-2349TN-EAccounting and ControlTeaching note for product C-2349Starting at €0.00
-
Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
-
vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
-
Working Capital: A Summary of Ratios by Industry, 2016 - Teaching Note
Lynch, Luann J.; Gillam, Graham; Forman, JenniferTeaching Note DARDEN-C-2388TN-EAccounting and ControlTeaching note for product C-2388Starting at €0.00