Darden University of Virginia (USA)
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Owen Rankin at J&J and the Olympic Games: Let the Games Begin (A)
Simko, Paul J.; Modica, Marc W.; Yemen, GerryCase DARDEN-OB-1070-ELeadership and People ManagementWhether taught to students unfamiliar with U.S. business culture or to students unacquainted with working in China, this case allows for an exploration of values that shape attitudes and behaviors in both countries. The material presents one executive’s unique leadership experience in managing across cultures. From creating cross-cultural teams to balancing the goals of corporate in the United States and local operations in China, Owen Rankin’s r...Starting at €8.20
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Wheaties: Reinvigorating an Iconic Brand (A)
Moore, Marian Chapman; Weinberg, AdamCase DARDEN-M-0828-EMarketingThis case series is taught in Darden's course elective, Managing Consumer Brands. In the spring of 2008, the marketing editor for Wheaties was getting ready for a meeting to discuss ideas about how to reinvigorate one of the most iconic and well-known cereal brands in America, which over the preceding few years had experienced a steady decline in market share. The only limitation the manager would impose was that any new product could not replace...Starting at €8.20
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Wheaties: Reinvigorating an Iconic Brand (B)
Moore, Marian Chapman; Weinberg, AdamCase DARDEN-M-0829-EMarketingThe marketing manager and the Wheaties brand team launched a line extension they believed would bolster the legendary brand. Wheaties FUEL, a ready-to-eat cereal targeted specifically toward men and designed to help users "Prepare to Win" was introduced to consumers in September 2009, with a 360-degree campaign utilizing television, print, online, and in-store promotions to build awareness. By gaining buy-in early on from Peyton Manning, Kevin Ga...Starting at €5.74
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Wheaties: Reinvigorating an Iconic Brand (A), (B), and (C) - Teaching Note
Moore, Marian Chapman; Weinberg, AdamTeaching Note DARDEN-M-0828TN-EMarketingTeaching note for product M-0828Starting at €0.00
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An Overview of Patent Quality: Assessment Valuation and Financial Reporting Implications
Bruner, Robert F.; Frank, Mary Margaret; Simko, Paul J.; Martin, DavidTechnical Note DARDEN-F-1539-EFinanceA significant fraction of corporate market values derive from intellectual property. It is vital for the practicing manager to appreciate the risks and uncertainties surrounding intellectual property. This note focuses specifically on patent positions, arguing that these deserve special scrutiny because of an emerging crisis within and among governments, corporations, and inventors. The objective of this note is to introduce the reader to patent ...Starting at €8.20
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Doc's Barbershop - Teaching Note
Lynch, Luann J.; Simko, Paul J.Teaching Note DARDEN-C-2376TN-EAccounting and ControlTeaching note for product C-2376Starting at €0.00
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The Conceptual Framework Underlying the Preparation of the Statement of Cash Flow
Simko, Paul J.; Lynch, Luann J.Technical Note DARDEN-C-2250-EAccounting and ControlThe objective of the statement of cash flow is to facilitate an understanding of the financial consequences of business activities by providing detail pertaining to the sources and uses of a company’s cash. While the income statement and balance sheet are based on accrual accounting, the statement of cash flow is intended to represent the cash-flow consequences of business activities. Most of the challenge with preparing and ultimately understand...Starting at €8.20
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Embraer S.A.
Simko, Paul J.; Green, RickCase DARDEN-C-2345-EAccounting and ControlMaria Rodriguez has secured an interview for a senior-management position with Embraer S.A. (Embraer), based in São Paulo. In preparation, she investigates Embraer’s business model and reviews the company’s financial statements to make sure she understands each of the important balance sheet and income statement accounts. She feels prepared to discuss the performance of the world’s fourth-largest aircraft manufacturer and one of Brazil’s most suc...Starting at €8.20
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Sonvilier Pen Company: An Outsourcing Decision
Simko, Paul J.; Haskins, Mark E.Case DARDEN-C-2406-EAccounting and ControlThe COO for Sonvilier Pen, an elite manufacturer of high-quality ballpoint and fountain pens, had gotten a proposal to outsource two pen components to Li Manufacturing, a specialist in the molding and production of intricate metals, located in southeastern China. The proposal was intriguing, but there were a number of factors for the COO to consider before making a decision.Starting at €8.20
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Lone Star Power - Teaching Note
Simko, Paul J.Teaching Note DARDEN-C-2252TN-EAccounting and ControlTeaching note for product C-2252Starting at €0.00