Darden University of Virginia (USA)
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Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0911-ELeadership and People ManagementIn the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.Starting at €5.74
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Target Media (C)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0912-ELeadership and People ManagementThe C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.Starting at €5.74
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Leading Innovation at Kelvingrove (A)
Liedtka, Jeanne M.; Salzman, RandyCase DARDEN-S-0162-EStrategyThis case series explores the leadership story of director Mark O’Neill as he oversees a major innovation initiative at Kelvingrove, Scotland’s most visited museum. The A case describes his background, philosophy, and the actions he takes over a period of more than a decade to win the support of both staff and funders for the innovation. The B case examines the reaction of the public and art critics. O’Neill arrives at Kelvingrove to find an inst...Starting at €8.20
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Leading Innovation at Kelvingrove (B)
Liedtka, Jeanne M.; Salzman, RandyCase DARDEN-S-0163-EStrategyThis case series explores the leadership story of director Mark O’Neill as he oversees a major innovation initiative at Kelvingrove, Scotland’s most visited museum. The A case describes his background, philosophy, and the actions he takes over a period of more than a decade to win the support of both staff and funders for the innovation. The B case examines the reaction of the public and art critics. O’Neill arrives at Kelvingrove to find an inst...Starting at €5.74
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Evaluating Decisions: Correlation or Causation? -Teaching note
Chiplunkar, Gaurav; Maiden, Stephen E.Teaching Note DARDEN-GEM-0189TN-EEconomicsTeaching note for the product GEM-0189Starting at €0.00
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Sabka Saath, Sabka Vikas: Building an Inclusive Labor Force? -Teaching note
Chiplunkar, GauravTeaching Note DARDEN-GEM-0219TN-EEconomicsTeaching note for the product GEM-0219Starting at €0.00
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Target Media (A)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0910-ELeadership and People ManagementThe A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a trip to the United States. The case outlines his success and describes the competition with his archrival, Jiang Nanchun. Both men are trying to outdo each other, at considerable cost. The case ends with Yu Feng wondering what to do next. See also t...Starting at €8.20
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Evaluating Decisions: Correlation or Causation?
Chiplunkar, Gaurav; Maiden, Stephen E.Case DARDEN-GEM-0189-EEconomicsManagers, policymakers, and leaders are often presented with data and evaluation techniques, then tasked with deciding whether to go ahead with the strategy or policy. This fictional case aims to build a basic framework to understand how one can determine whether a particular business strategy or economic policy “works.” It offers an overview of commonly used evaluation strategies and their associated pitfalls, through the lens of Ramesh Sharma, ...Starting at €8.20
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Sabka Saath, Sabka Vikas: Building an Inclusive Labor Force?
Chiplunkar, GauravCase DARDEN-GEM-0219-EEconomicsThis case aims to provide a deep understanding of two important dimensions of Indian society, which are instrumental in determining most socioeconomic outcomes: caste and gender. The case discussion is divided into two parts. The first part examines the roles of caste and gender in modern Indian society. The second part seeks to encourage students to think about actionable, policy-relevant solutions that can be implemented by different social sta...Starting at €8.20