Darden University of Virginia (USA)
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Balance-Statement Reporting at Premium Capital Funds (B)
Lopez-Jimenez, Liliana; Orozco, Luis Antonio; Gentile, MaryCase DARDEN-OB-1307-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This B case contains a video and a transcript of an interview the case authors conducted with Ricardo Martinez on July 15, 2019, concerning his reflections on the ethical conflict described in the case and what he actually did about it.Starting at €5.74
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Balance-Statement Reporting at Premium Capital Funds (A)
Lopez-Jimenez, Liliana; Orozco, Luis Antonio; Martinez-Gomez, Ricardo Emilio; Gentile, MaryCase DARDEN-OB-1306-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In 2009, Ricardo Martinez, management assistant at Premium Capital Investment Advisors (PCIA), was asked to fabricate some of the information to be included in the monthly account balance statements addressed to five shareholders in Premium Capital Funds (Premium), a p...Starting at €8.20
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Interbolsa’s Repo Trading: How to Stop an Insolvency Ticking Time Bomb (A)
Gentile, Mary; Lopez-Jimenez, Liliana; Arabia-Wartenberg, Jorge; Orozco, Luis AntonioCase DARDEN-OB-1356-ELeadership and People ManagementIn August 2004, Interbolsa’s risk management committee had to decide upon a request to double the authorized quota for repurchase agreements (repos) on Interbolsa’s own stock. Two months earlier, Jorge Arabia had joined Interbolsa, the largest stock brokerage firm in Colombia, as CFO. In this role, he had a seat in the risk management committee. Arabia had noticed that these repos carried large and diverse risks, not only for the firm but also f...Starting at €8.20
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Interbolsa’s Repo Trading: How to Stop an Insolvency Ticking Time Bomb (B)
Gentile, Mary; Lopez-Jimenez, Liliana; Orozco, Luis AntonioCase DARDEN-OB-1357-ELeadership and People ManagementIn August 2004, Interbolsa’s risk management committee had to decide upon a request to double the authorized quota for repurchase agreements (repos) on Interbolsa’s own stock. Two months earlier, Jorge Arabia had joined Interbolsa, the largest stock brokerage firm in Colombia, as CFO. In this role, he had a seat in the risk management committee. Arabia had noticed that these repos carried large and diverse risks, not only for the firm but also f...Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Google, King of Search
Farris, Paul W.; Gray, MarthaCase DARDEN-M-0818-EMarketingThis survey of Google's rise to prominence as the de facto search engine of choice focuses on the theme of relevance as a guiding principle. As Google has diversified its offering through both organic growth and acquisition, the potential manifestations of relevance have multiplied, to the point where the nature of its market may need to be reassessed.Starting at €8.20
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Balance-Statement Reporting at Premium Capital Funds (A) and (B) - Teaching Note
Lopez-Jimenez, Liliana; Martinez-Gomez, Ricardo Emilio; Orozco, Luis Antonio; Gentile, MaryTeaching Note DARDEN-OB-1306TN-ELeadership and People ManagementTeaching note for product OB-1306Starting at €0.00
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Interbolsa’s Repo Trading: How to Stop an Insolvency Ticking Time Bomb (A) and (B) - Teaching Note
Gentile, Mary; Lopez-Jimenez, Liliana; Arabia-Wartenberg, Jorge; Orozco, Luis AntonioTeaching Note DARDEN-OB-1356TN-ELeadership and People ManagementTeaching Note for product OB-1356Starting at €0.00