Darden University of Virginia (USA)
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Wheaties: Reinvigorating an Iconic Brand (A)
Moore, Marian Chapman; Weinberg, AdamCase DARDEN-M-0828-EMarketingThis case series is taught in Darden's course elective, Managing Consumer Brands. In the spring of 2008, the marketing editor for Wheaties was getting ready for a meeting to discuss ideas about how to reinvigorate one of the most iconic and well-known cereal brands in America, which over the preceding few years had experienced a steady decline in market share. The only limitation the manager would impose was that any new product could not replace...Starting at €8.20
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Wheaties: Reinvigorating an Iconic Brand (B)
Moore, Marian Chapman; Weinberg, AdamCase DARDEN-M-0829-EMarketingThe marketing manager and the Wheaties brand team launched a line extension they believed would bolster the legendary brand. Wheaties FUEL, a ready-to-eat cereal targeted specifically toward men and designed to help users "Prepare to Win" was introduced to consumers in September 2009, with a 360-degree campaign utilizing television, print, online, and in-store promotions to build awareness. By gaining buy-in early on from Peyton Manning, Kevin Ga...Starting at €5.74
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Wheaties: Reinvigorating an Iconic Brand (A), (B), and (C) - Teaching Note
Moore, Marian Chapman; Weinberg, AdamTeaching Note DARDEN-M-0828TN-EMarketingTeaching note for product M-0828Starting at €0.00
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S.J. Lawson, Inc.- A Performance Measurement Behavioral Audit - Teaching Note
Haskins, Mark E.Teaching Note DARDEN-C-2366TN-EAccounting and ControlTeaching note for product C-2366Starting at €0.00
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Amazon.com, Inc. Buys Whole Foods Market - Teaching Note
Lynch, Luann J.; Haskins, Mark E.Teaching Note DARDEN-C-2409TN-EAccounting and ControlTeaching Note for product C-2409Starting at €0.00
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Ratios Tell a Story-2017 - Teaching Note
Haskins, Mark E.Teaching Note DARDEN-C-2410TN-EAccounting and ControlTeaching note for product C-2410Starting at €0.00
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Adenosine Therapeutics LLC: Accounting for a Different Compensation Method
Haskins, Mark E.Case DARDEN-C-2264-EAccounting and ControlThis case challenges students to apply financial reporting concepts pertaining, most notably, to liabilities and expenses in a specific corporate situation. In the context of an interesting, but noncomplex, technical accounting issue, students debate the best way for Adenosine Therapeutics to present its compensation arrangements in its financial statements. In addition, this case also prompts students to debate the best way for a growing company...Starting at €8.20
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The Gail Palmer Ashton Graduate School of Business: The Balanced Scorecard Initiative
Haskins, Mark E.Case DARDEN-C-2267-EAccounting and ControlThis case presents students with an opportunity to develop a set of performance metrics based on four strategic goal statements. The setting is a highly ranked U.S. MBA program. Students are given some basic, limited-but-sufficient contextual information about the school to get a sense of its heritage, avowed differentiating characteristics, and important foci.Starting at €8.20
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Ratios Tell A Story-2009
Haskins, Mark E.Case DARDEN-C-2316-EAccounting and ControlThis short case challenges students to review a series of corporate financial metrics and to match them to 1 of the 13 industries labeled and listed for them. It is suitable for MBA and undergraduate students ready to expand their basic understanding of financial metrics.Starting at €8.20
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Juno Manufacturing, Inc.: Verify Those Asset Figures
Haskins, Mark E.Case DARDEN-C-2325-EAccounting and ControlThe vice president of business development for the Better Living Spaces Company is excited about the prospects of his first acquisition, Juno Manufacturing, Inc., (JMI). He decides it would be prudent to verify that the reported assets on JMI's balance sheets are legitimate. Students will learn the paths he decides to pursue to gain firsthand knowledge of JMI's assets.Starting at €8.20