Darden University of Virginia (USA)
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Starbucks: Schultz Back in the Brew
Snell, Scott A.; Lemley, AmyCase DARDEN-OB-0970-ELeadership and People ManagementCan the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's efforts to streamline operations compromised the Starbucks experience or was a changing economy to blame? Schultz considers whether to close existing stores, slow U.S. growth while expanding overseas, and improve the customer experience, which he be...Starting at €8.20
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
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The Tata Nano: The People's Car - Teaching Note
Venkatesan, Rajkumar; Lemley, AmyTeaching Note DARDEN-M-0768TN-EMarketingTeaching note for product M-0768Starting at €0.00
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Four Factors
Detert, James R.; Cullen, Kevin; Rosen, EvanCase DARDEN-OB-1358-ELeadership and People ManagementThis case follows Shane Harris, who has just been hired as an assistant coach for the NBA's new franchise, the Honolulu Hammerheads. In order to aid team management in using basketball analytics, Harris turns to Dean Oliver's Four Factor method.Starting at €8.20
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Free Agency (C): Negotiating as the Nuggets' Representative
Detert, James R.; Cullen, Kevin; Rosen, EvanCase DARDEN-OB-1361-ELeadership and People ManagementThis case set challenges students to consider the upcoming free agency decision-making of an NBA team by conducting some basic statistical analyses of three possible targets, all of whom are upcoming unrestricted free agents—Danny Glover, David Bowie, and Mike Meyers. Each of these players could potentially fit the team’s need to find a shooter and versatile defender at the forward position. Students are asked specifically to evaluate what each o...Starting at €5.74
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Fired Fairly?
Detert, James R.; Cullen, Kevin; Rosen, EvanExercise DARDEN-OB-1368Leadership and People ManagementThis case presents students with the issue of whether Black college football coaches are fired fairly. Students are asked to use the provided data set to think through the various prompts about building the model they would test, including considering the dependent and independent variables and their initial hypothesis.Starting at €8.20
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Free Agency (A)
Detert, James R.; Cullen, Kevin; Rosen, EvanCase DARDEN-OB-1359-ELeadership and People ManagementThis case set challenges students to consider the upcoming free agency decision-making of an NBA team by conducting some basic statistical analyses of three possible targets, all of whom are upcoming unrestricted free agents—Danny Glover, David Bowie, and Mike Meyers. Each of these players could potentially fit the team’s need to find a shooter and versatile defender at the forward position. Students are asked specifically to evaluate what each o...Starting at €8.20
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Fired Fairly?
Detert, James R.; Cullen, Kevin; Rosen, EvanExercise DARDEN-OB-1368-ELeadership and People ManagementThis case presents students with the issue of whether Black college football coaches are fired fairly. Students are asked to use the provided data set to think through the various prompts about building the model they would test, including considering the dependent and independent variables and their initial hypothesis.Starting at €8.20
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Free Agency (B): Negotiating as a Player's Agent
Detert, James R.; Cullen, Kevin; Rosen, EvanCase DARDEN-OB-1360-ELeadership and People ManagementThis case set challenges students to consider the upcoming free agency decision-making of an NBA team by conducting some basic statistical analyses of three possible targets, all of whom are upcoming unrestricted free agents—Danny Glover, David Bowie, and Mike Meyers. Each of these players could potentially fit the team’s need to find a shooter and versatile defender at the forward position. Students are asked specifically to evaluate what each o...Starting at €5.74
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Free Agency (A), (B), and (C) - Teaching note
Detert, James R.; Cullen, Kevin; Rosen, EvanTeaching Note DARDEN-OB-1359TN-ELeadership and People ManagementTeaching note for product OB-1359Starting at €0.00