Darden University of Virginia (USA)
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Business Process Mapping: Prospective Student Visits to the Darden School
Landel, Robert D.; Snyder, AndrewTechnical Note DARDEN-OM-1445-EService and Operations ManagementAppropriate for courses in operations management and process improvement. Hundreds of prospective students visit the Darden Graduate School of Business Administration throughout the academic year to interview for admission and gain a better understanding of the Darden educational experience. In anticipation of these visits, the Darden Admissions Office coordinates a typical schedule of events with the first-year (FY) and second-year (SY) student ...Starting at €8.20
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy - Teaching note
Whitler, KimberlyTeaching Note DARDEN-M-1043TNMarketingStarting at €0.00
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Business Process Mapping
Landel, Robert D.; Snyder, AndrewTechnical Note DARDEN-OM-1423-EService and Operations ManagementAppropriate for courses in operations management and process improvement. This technical note explains how to utilize process maps as tools to show workflow steps, clarify process expectations and responsibilities, and see possibilities for eliminating waste and redundancy. The note details when to use basic process mapping tools, why they work, and how to apply them. The note presents four types: Process Flowchart Map, Swim Lane Flowchart Map, S...Starting at €8.20
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Business Process Mapping: The Darden School Mailroom
Landel, Robert D.; Snyder, AndrewTechnical Note DARDEN-OM-1444-EService and Operations ManagementThe Darden School mailroom and the activities of its manager are analyzed using process mapping and waste identification tools. The note illustrates how one can observe and analyze a process for which opportunities to create process maps, evaluate waste and savings potential, and create stakeholder buy-in for improvements are identified. Lean tools discussed include process flowcharts, SIPOC, seven waste analyses, and stakeholder engagement. Stud...Starting at €8.20
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Managing Brand Crisis: Bud Light Cracks Open a Can of Controversy
Whitler, Kimberly; Baum, Dan; Pasquinelli, EmilyCase DARDEN-M-1043MarketingThis case provides a chronological view of Bud Light’s sponsorship of Dylan Mulvaney, a transgender influencer, and the resulting impact. It helps students and executives consider both the decision-making process when working with influencers and other promotional partners and the steps that can be taken to minimize (and even prevent) the damage that can occur when a brand and business crisis results from a partnership. Students can explore the c...Starting at €8.20