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The NBA, China, and Social Media: What Are the Rules of the Game?
Wicks, Andrew C.; Becerra, Spencer L.; Schwarz, Margaret A.; Botha, Helet; Mead, JennyCase DARDEN-E-0459Business Ethics and Corporate Social ResponsibilityThe protagonist of this case, the general manager of the Golden State Warriors, an NBA dynasty, must contend with the recent controversy between China (the People's Republic of China, or PRC) and the National Basketball Association (NBA) over a pro–Hong Kong tweet, "Fight for Freedom. Stand with Hong Kong," from the Houston Rockets general manager. Chinese retaliation to this tweet had been swift, with key Rockets marketing partners cutting ties ...Starting at €8.20
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The NBA, China, and Social Media: What Are the Rules of the Game? - Teaching Note
Wicks, Andrew C.; Botha, Helet; Mead, JennyTeaching Note DARDEN-E-0459TNBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0459Starting at €0.00
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Integrative Analysis of Competitive Dynamics and Multipoint Competition: The Case of "Cat Fight in the Pet Food Industry"
Chen, Ming-Jer; Hovick, MichaelTechnical Note DARDEN-S-0337-EStrategyThis technical note aims to guide discussion on three strategic moves that are designed for multipoint competition: thrust, feint, and gambit. It will examine how these moves might be applied for multipoint competition within the pet food industry. In the 1980s, pet food companies competed across many different subsegments of cat and dog food, requiring complex and creative multipoint competition strategies to win market shares.Starting at €8.20
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Smithfield Foods: Activists and Acquisitions - Teaching Note
Chen, Ming-Jer; Jia, RuoTeaching Note DARDEN-S-0308TN-EStrategyTeaching note for product S-0308Starting at €0.00
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Vulcan Clothing Company
Wicks, Andrew C.; Nolan, John; Mead, JennyCase DARDEN-E-0438-EBusiness Ethics and Corporate Social ResponsibilityAs an advertising consultant for a New York-based clothing company, the protagonist in this case wants to respect and reflect religious diversity in both promotion and publicity. An actress wearing a hijab, the head cover many Muslim women wear in public, has been included in the company's upcoming global ad campaign, sparking concerns about how the campaign will be received in France. Taking into account the friction between political secula...Starting at €8.20
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Wingtech Acquires Nexperia: Will the New Company Fly?
Chen, Ming-Jer; Chan, Yi Ping; Whittle, Mary SummersCase DARDEN-S-0329-EStrategyEarly in 2019, Wingtech CEO Xuezheng Zhang faced one of the biggest challenges of his career. China-based Wingtech, which Zhang had founded 13 years earlier, had rapidly grown into one of the world’s top manufacturers of mobile phones and intelligent devices. But Wingtech didn’t manufacture its products’ key component: microchips. Most of the chips it used were purchased from American and European manufacturers. Faced with growing anti-China sent...Starting at €8.20
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Hilton China
Chen, Ming-Jer; Yemen, GerryCase DARDEN-S-0324-EStrategyHow do brands travel? As firms expand globally, they must manage how their products and services are perceived across borders, peoples, and cultures. This can be thorny when what a firm offers has no immediate interpretation by an international audience, like selling ice cream to a nation that consumes little dairy. It can be even worse when a company’s key products are likely to elicit negative reactions in their new market, like McDonald’s hamb...Starting at €8.20
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Richardson Eye Care and Surgery Center
Parmar, Bidhan L.; Stanton, Andrew; Mead, JennyCase DARDEN-E-0445-EBusiness Ethics and Corporate Social ResponsibilityA consultant experienced in developing predictive models for his clients to improve business operations, Everett Blake, was working with the Richardson Eye Care and Surgery Center (RECSC), which wanted to explore ways to improve its no-show rate, classifying a “no-show” as an appointment not kept without 24-hours’ notice. After running variables through an XGBoost model, Blake’s company had identified predictive variables, which included age and ...Starting at €8.20
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A Pig in a Poke? Shuanghui’s Acquisition of Smithfield
Chen, Ming-Jer; Chan, Yi Ping; Craddock, JennyCase DARDEN-S-0330-EStrategyThis case stars Long Wan, chairman and CEO of Shuanghui International (Shuanghui), as he works through the postmerger integration of the newly acquired US-based Smithfield Foods (Smithfield). Wan must address many potential hurdles as he sought to integrate two very different companies, on two different continents, separated by a world of cultural and political differences. With its headquarters in rural Virginia and its folksy southern American ...Starting at €8.20
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Finance Caselets: An Ethical Perspective
Parmar, Bidhan L.; Dalmia, Pranav; Mead, JennyCase DARDEN-E-0472-EBusiness Ethics and Corporate Social ResponsibilityThese fictional caselets, some of which are based on lived experience, present dilemmas and ethical issues in the financial field. The situations include an investment-banking firm executive deciding how to handle an investment tip; an executive strugglinStarting at €8.20