Darden University of Virginia (USA)
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Union Pacific Corporation
Loutskina, Elena; Yuhas, KacyCase DARDEN-F-1987-EFinanceThe leadership of Union Pacific Corporation (UPC), the largest public railroad transportation company in the United States, needed to decide whether the company should reestablish its share-buyback program. The freight recession of 2019 and the decline in shipping volumes caused by the start of the COVID-19 pandemic in 2020 had not been gentle on the freight industry overall, and UPC had been no exception. The company had been able to maintain ...Starting at €8.20
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Marketing and Ethics
Freeman, R. Edward; Fritz, Jacki; Mead, JennyCase DARDEN-E-0351-EBusiness Ethics and Corporate Social ResponsibilityMarketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including "the article of the h...Starting at €8.20
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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyTeaching Note DARDEN-E-0351TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0351Starting at €0.00
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Fiat and Chrysler: Gaining on Global Automakers?
Spekman, Robert E.; Fritz, JackiCase DARDEN-M-0780-EMarketingThis case examines the formation of an alliance between Fiat and Chrysler during the height of the financial crisis as a mechanism to save Chrysler from liquidation. The case traces the events leading up to the alliance, discusses the early stage issues with which the partners have to deal, addresses some of the governance issues, and examines the past merger between Chrysler and Daimler that ended in a failure. The case presents a normative appr...Starting at €8.20
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Union Pacific Corporation
Loutskina, Elena; Yuhas, KacyCase DARDEN-F-1987FinanceThe Union Pacific Corporation (UPC) was the largest public railroad transportation company in the United States. Established in 1862 with the help of Abraham Lincoln, it expanded to connect the North American continent from New Orleans, Louisiana, to SeatStarting at €8.20