Darden University of Virginia (USA)
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Eastman Tritan Product Development and Launch
Raz, Gal; Kraft, Tim; Elias, Allison; Hutchison-Krupat, JeremyCase DARDEN-OM-1540-EService and Operations ManagementIn 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited about Tritan because it demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonate plastics market. But the decision had not been made regarding which applications Eastman should target f...Starting at €8.20
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Eastman Tritan - Teaching Note
Raz, Gal; Elias, Allison; Kraft, TimTeaching Note DARDEN-OM-1494TN-EService and Operations ManagementTeaching note for product OM-1494Starting at €0.00
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Embedding Sustainability: Refreshing First Coffee at Darden
Brownlee, E. Richard II; Elias, Allison; Davis, Charles; Margolis, BenCase DARDEN-ENT-0199-EEntrepreneurshipThe associate director of the sustainability programs at the Darden School of Business was well aware that much of Darden’s solid waste was made up of the disposable cups used for its daily First Coffee event and that somehow First Coffee needed to be refreshed. There had to be a better way to serve coffee and tea to a community of individuals without using disposable cups.Starting at €8.20
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World Wildlife Fund and The Coca-Cola Company: A Global Partnership for Freshwater Conservation
Brownlee, E. Richard II; Elias, AllisonCase DARDEN-ENT-0204-EEntrepreneurshipThis case is used in Darden's "Economics of Water" course elective. Suzanne Apple, senior vice president of private sector engagement at World Wildlife Fund-United States (WWF), was preparing for an important meeting with her counterpart at The Coca-Cola Company (TCCC). The two companies had formed a tremendously successful partnership several years earlier that focused on freshwater conservation and other environmental issues. With the original ...Starting at €8.20
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Flying Light: British Airways Flight 268 (B)
Freeman, R. Edward; Mead, JennyCase DARDEN-E-0295-EBusiness Ethics and Corporate Social ResponsibilityDespite the incident at takeoff, the British Airways pilots, after discussion with the airline engineers at Heathrow Airport in London, decided to continue the flight uninterrupted. Although the plane landed safely in England, the decision to continue flying set off a hailstorm of criticism and sparked tension between the U.S. Federal Aviation Administration and the CAA, the British equivalent. This case discusses the fallout from the incident, a...Starting at €5.74
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Food Versus Fuel
Freeman, R. Edward; Mead, JennyTechnical Note DARDEN-E-0302-EBusiness Ethics and Corporate Social ResponsibilityAlthough biofuels had been used for many years (from 1980 to mid-2007, an estimated 2 trillion miles were driven on ethanol-blended fuels in the United States), it was not until the late 20th and early 21st centuries, with dwindling oil supplies, the threat of global warming, and unrest in the oil-rich Middle East that people began thinking of them seriously as alternatives to petroleum-based fuel. Biofuels were also considered better for the en...Starting at €8.20
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Facebook (B)
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyCase DARDEN-E-0319-EBusiness Ethics and Corporate Social ResponsibilityMiranda Shaw had decided to do a Google search on the two finalists for the open position in her company. Based on the photos she saw on her preferred applicant's Facebook page, she decided to hire the other applicant, whose Internet search returned no controversial results. But Shaw found herself wondering if it had been ethical for her to base her decision on a Facebook page, because she had not told either applicant that she would be using the...Starting at €5.74
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Hydrofruit, Inc.: Ripe for Harvest or Rotten Tomato?
Freeman, R. Edward; Boswell, Timothy; Mead, JennyCase DARDEN-E-0320-EBusiness Ethics and Corporate Social ResponsibilityThis case details the various issues, dilemmas, and complexities of immigration as it relates both to business and American society in general. MegaBank manager Judson Dillon is on the verge of finalizing a $65 million equity investment in the world’s largest tomato greenhouse, HydroFruit, Inc., which he believes is an attractive investment opportunity. At the same time, he suspects that the company is an employer of illegal immigrants. Immigrati...Starting at €8.20
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When the Fur Hits the Fan (A)
Freeman, R. Edward; Mead, JennyCase DARDEN-E-0328-EBusiness Ethics and Corporate Social ResponsibilityHow should a nonprofit animal shelter deal with valuable old fur coats donated to its fundraising rummage sale? On one hand, selling the furs at the sale could bring in up to $20,000 to help the animals. On the other hand, there have already been angry complaints about the outrageous irony of selling "dead animals" to benefit live animals. Yet the women who donated the furs undoubtedly intended for the shelter to sell them for a profit. The B cas...Starting at €8.20
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When the Fur Hits the Fan (B)
Freeman, R. Edward; Mead, JennyCase DARDEN-E-0329-EBusiness Ethics and Corporate Social ResponsibilityThe animal shelter finally found a solution for disbursal of the furs they had received from the public for the fundraising rummage sale. The local wildlife center took them to use as beds for baby animals. The furs seemed to soothe them. The shelter had avoided a public relations problem with this solution, but it had also lost out on a possible $20,000.Starting at €5.74