Darden University of Virginia (USA)
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Starbucks: Schultz Back in the Brew
Snell, Scott A.; Lemley, AmyCase DARDEN-OB-0970-ELeadership and People ManagementCan the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's efforts to streamline operations compromised the Starbucks experience or was a changing economy to blame? Schultz considers whether to close existing stores, slow U.S. growth while expanding overseas, and improve the customer experience, which he be...Starting at €8.20
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
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The Tata Nano: The People's Car - Teaching Note
Venkatesan, Rajkumar; Lemley, AmyTeaching Note DARDEN-M-0768TN-EMarketingTeaching note for product M-0768Starting at €0.00
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Flying Light: British Airways Flight 268 (B)
Freeman, R. Edward; Mead, JennyCase DARDEN-E-0295-EBusiness Ethics and Corporate Social ResponsibilityDespite the incident at takeoff, the British Airways pilots, after discussion with the airline engineers at Heathrow Airport in London, decided to continue the flight uninterrupted. Although the plane landed safely in England, the decision to continue flying set off a hailstorm of criticism and sparked tension between the U.S. Federal Aviation Administration and the CAA, the British equivalent. This case discusses the fallout from the incident, a...Starting at €5.74
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Food Versus Fuel
Freeman, R. Edward; Mead, JennyTechnical Note DARDEN-E-0302-EBusiness Ethics and Corporate Social ResponsibilityAlthough biofuels had been used for many years (from 1980 to mid-2007, an estimated 2 trillion miles were driven on ethanol-blended fuels in the United States), it was not until the late 20th and early 21st centuries, with dwindling oil supplies, the threat of global warming, and unrest in the oil-rich Middle East that people began thinking of them seriously as alternatives to petroleum-based fuel. Biofuels were also considered better for the en...Starting at €8.20
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Facebook (B)
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyCase DARDEN-E-0319-EBusiness Ethics and Corporate Social ResponsibilityMiranda Shaw had decided to do a Google search on the two finalists for the open position in her company. Based on the photos she saw on her preferred applicant's Facebook page, she decided to hire the other applicant, whose Internet search returned no controversial results. But Shaw found herself wondering if it had been ethical for her to base her decision on a Facebook page, because she had not told either applicant that she would be using the...Starting at €5.74
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Hydrofruit, Inc.: Ripe for Harvest or Rotten Tomato?
Freeman, R. Edward; Boswell, Timothy; Mead, JennyCase DARDEN-E-0320-EBusiness Ethics and Corporate Social ResponsibilityThis case details the various issues, dilemmas, and complexities of immigration as it relates both to business and American society in general. MegaBank manager Judson Dillon is on the verge of finalizing a $65 million equity investment in the world’s largest tomato greenhouse, HydroFruit, Inc., which he believes is an attractive investment opportunity. At the same time, he suspects that the company is an employer of illegal immigrants. Immigrati...Starting at €8.20
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When the Fur Hits the Fan (A)
Freeman, R. Edward; Mead, JennyCase DARDEN-E-0328-EBusiness Ethics and Corporate Social ResponsibilityHow should a nonprofit animal shelter deal with valuable old fur coats donated to its fundraising rummage sale? On one hand, selling the furs at the sale could bring in up to $20,000 to help the animals. On the other hand, there have already been angry complaints about the outrageous irony of selling "dead animals" to benefit live animals. Yet the women who donated the furs undoubtedly intended for the shelter to sell them for a profit. The B cas...Starting at €8.20
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When the Fur Hits the Fan (B)
Freeman, R. Edward; Mead, JennyCase DARDEN-E-0329-EBusiness Ethics and Corporate Social ResponsibilityThe animal shelter finally found a solution for disbursal of the furs they had received from the public for the fundraising rummage sale. The local wildlife center took them to use as beds for baby animals. The furs seemed to soothe them. The shelter had avoided a public relations problem with this solution, but it had also lost out on a possible $20,000.Starting at €5.74
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Betting on Terrorism (A)
Freeman, R. Edward; Mead, Jenny; Mattingly, GeorgeCase DARDEN-E-0356-EBusiness Ethics and Corporate Social ResponsibilityBob Marks, an employee at the CIA’s Counterterrorist Center, was intrigued by the controversy over the proposed Policy Analysis Market (PAM), which was the brainchild of the Department of Defense’s Terrorism Information Awareness initiative. PAM would be a government-sponsored, real-money futures market aimed at providing insight into military activity and political instability, primarily in the Middle East. The proposal met with a furious outcry...Starting at €8.20