Darden University of Virginia (USA)
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Buick at a Crossroads: Building Brand Momentum
Whitler, Kimberly A.; Yemen, Gerry; Wells, Graham D.Case DARDEN-M-0907-EMarketingFew cases allow the student to understand the relationship between brand strategy, marketing strategy, implementation, and analysis. While some conceive of the process as being sequential, this case demonstrates that in fact, this process is more fluid, and that implementation and analysis impact subsequent strategy. This field-based case provides a rare glimpse into the turnaround of a brand that was all but dead. After Buick suffered more th...Starting at €8.20
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Bond Buyback at Deutsche Bank
Allayannis, George (Yiorgos); Yemen, Gerry; Wells, Graham D.Case DARDEN-F-1790-EFinanceThe case describes a 2016 debt buyback transaction for Deutsche Bank, a major, global, systemically important bank. The case focuses on the large, global bank during a turbulent period, giving students the opportunity to consider both the specific issue of whether Deutsche Bank should do a debt buyback as well as the strategic, regulatory, and macroeconomic issues the bank was facing. This case is suitable for an MBA elective course in capital ma...Starting at €8.20
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Aurora Textile Company - Teaching Note
Eades, Kenneth M.; Doe, LucasTeaching Note DARDEN-F-1536TN-EFinanceTeaching note for product F-1536Starting at €0.00
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Aurora Textile Company
Eades, Kenneth M.; Doe, LucasCase DARDEN-F-1536-EFinanceThis case asks the student to decide whether Aurora Textile Company can create value by upgrading its spinning machine to produce higher-quality yarn that sells for a higher margin. Cost information allows the student to produce cash-flow projections for both the existing spinning machine and the new machine. The cash flows have many different cost components, including depreciation, the number of days of cotton inventory, and the liability costs...Starting at €8.20
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USEC Inc.
Eades, Kenneth M.; Mackovjak, Ben; Doe, LucasCase DARDEN-F-1546-EFinanceThis case is designed to present students with the challenges of formulating a discounted-cash-flow (DCF) analysis for a strategically important capital-investment decision. Analytically, the problem is representative of most corporate investment decisions, but it is particularly interesting because of the massive size of the American Centrifuge Project and the potential of the project to significantly affect the stock price. Students must determ...Starting at €8.20
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Bond Buyback at Deutsche Bank - Teaching Note
Allayannis, George (Yiorgos); Wells, Graham D.Teaching Note DARDEN-F-1790TN-EFinanceTeaching note for product F-1790Starting at €0.00