Darden University of Virginia (USA)
-
Brandefy: Approaching Expansion with Marketing Analytics
Yemen, Gerry; Mortimer, Steven M.; Boichuk, JeffCase DARDEN-M-0962-EMarketingThis field-based case allows instructors to explore the world of data analytics with students, using Brandefy, a startup company, and its plan to expand its app into additional categories of the grocery store as a sandbox for learning. Using R (or some other statistical programming language/software, such as Python, SAS, Stata, or SPSS) and retail scanner data from 84.51˚ (https://www.8451.com/area51), the case sets the stage for instructors to e...Starting at €8.20
-
Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
-
Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
-
1923: Hyperinflation in Germany
Bruner, Robert F.; De Notto, ChristopherTechnical Note DARDEN-F-1965-EFinanceIn the 1920s, Germany experienced one of the most severe episodes of hyperinflation in history. The episode originated in military defeat and revolution, produced instability that figured prominently in the onset of the Great Depression, and created policy dilemmas that present cautionary lessons for leaders in business and government. This note examines the causes, dynamics, and consequences of Germany’s hyperinflation in 1923. Hyperinflation i...Starting at €8.20
-
1933: Germany's Economic Crises (A) and (B) - Teaching Note
Bruner, Robert F.; De Notto, ChristopherTeaching Note DARDEN-F-1966TN-EFinanceTeaching Note for product F-1966Starting at €0.00
-
1990 USSR: Reform, Revolution, or Retrenchment (A)
Bruner, Robert F.; Zelikow, Carolyn; De Notto, ChristopherCase DARDEN-F-1969-EFinanceIn August 1990, Mikhail Gorbachev, president of the Union of Soviet Socialist Republics (USSR) and general secretary of the Central Committee of the Communist Party, confronted one of the most difficult dilemmas of his career: how to improve the country’s economic performance. This case set highlights Gorbachev’s reform efforts from 1985 to 1990. Numerous measures of economic performance had declined, and the USSR faced serious crises of economic...Starting at €8.20
-
Just: Positioned to Target Mainstream Tastes? (A)
Cian, Luca; Yemen, Gerry; Boichuk, JeffCase DARDEN-M-0956-EMarketingWell suited for MBA and undergraduate marketing programs, this case uses product positioning and placement during the early growth stages of a start-up’s brand in the food industry to unfold circumstances that allow for an analysis of the firm’s positioning and food marketing decisions. All products are plant-based foods distributed nationally in the United States. Seeking to target mainstream tastes and low price, tensions among the three pillar...Starting at €8.20
-
Brand Activism
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyTechnical Note DARDEN-M-0963-EMarketingThis technical note offers students a definition of brand activism (as contrasted to corporate social responsibility) along with an explanation of the different forms that this corporate practice can take. Specifically, students are introduced to the concepts of both progressive and regressive brand activism, in addition to the different causes the activist efforts may champion, whether social, legal, or environmental, to name a few. In order to ...Starting at €8.20
-
1923: Hyperinflation in Germany
Bruner, Robert F.; De Notto, ChristopherTechnical Note DARDEN-F-1965FinanceIn the 1920s, Germany experienced one of the most severe episodes of hyperinflation in history. The episode originated in military defeat and revolution, produced instability that figured prominently in the onset of the Great Depression, and created policy dilemmas that present cautionary lessons for leaders in business and government. This note examines the causes, dynamics, and consequences of Germany’s hyperinflation in 1923. Hyperinflation i...Starting at €8.20
-
1933: Germany's Economic Crises (A)
Bruner, Robert F.; De Notto, ChristopherCase DARDEN-F-1966-EFinanceIn January 1933, German president Paul von Hindenburg confronted the dilemma of whom to appoint as chancellor in the midst of the Great Depression, polarization of voters, civil unrest, rumors of a pending revolution or coup d’état, and public distrust of the liberal democratic regime that arose out of the government collapse after World War I. His choice would determine the survival or demise of democracy in Germany. This case set explores why...Starting at €8.20