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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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An Overview of Patent Quality: Assessment Valuation and Financial Reporting Implications
Bruner, Robert F.; Frank, Mary Margaret; Simko, Paul J.; Martin, DavidTechnical Note DARDEN-F-1539-EFinanceA significant fraction of corporate market values derive from intellectual property. It is vital for the practicing manager to appreciate the risks and uncertainties surrounding intellectual property. This note focuses specifically on patent positions, arguing that these deserve special scrutiny because of an emerging crisis within and among governments, corporations, and inventors. The objective of this note is to introduce the reader to patent ...Starting at €8.20
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Hamilton’s Electronics Services, Inc.: The Second Year - Teaching Note
Lynch, Luann J.; Frank, Mary MargaretTeaching Note DARDEN-C-2396TN-EAccounting and ControlTeaching note for product C-2396Starting at €0.00
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The Treatment of Goodwill and Other Purchased Intangibles for Tax Purposes
Frank, Mary MargaretTechnical Note DARDEN-C-2258-EAccounting and ControlThis note outlines the effect of Section 197 of the IRS Code on goodwill and other intangibles purchased in an acquisition by comparing the treatment of goodwill and other purchased intangibles for tax and financial accounting purposes. The allocation of the purchase price in different taxable asset deal structures, the residual method, contingent payments and recapture taxes are also briefly discussed. These tax laws affect current and future ca...Starting at €8.20
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How to Put More Strategy in Your "Taxes and Business Strategy" Course: A Case-Method Approach
Frank, Mary MargaretTechnical Note DARDEN-C-2265-EAccounting and ControlThis technical note provides the design for a case-method course called "Taxation and Management Decisions" taught in Darden's MBA program. The course is a general management course, and is designed specifically to exclude mergers and acquisitions, which are taught in another elective. While the entire course is taught through the case method, students discuss and analyze a mixture of cases and press articles and exercises. The case method is an ...Starting at €8.20
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H&S Company
Frank, Mary Margaret; Habenicht, Paul; Garza, MelissaCase DARDEN-C-2310-EAccounting and ControlA important decision in starting a business is the choice of legal entity. This case provides a realistic, yet stylized, setting to facilitate a discussion of factors to consider in the entity choice decision, emphasizing legal and tax issues. Two MBA graduates have raised $5.2 million in equity from a small group of investors to buy a company. Upon determining to buy assets from another company to start their business venture, they must determin...Starting at €8.20
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Hamilton’s Electronics Services, Inc.: The Second Year
Lynch, Luann J.; Frank, Mary MargaretCase DARDEN-C-2396-EAccounting and ControlThe owner of Hamilton´s has provided his CPA with all the company’s invoices, bank statements, and a lot of other miscellaneous business-related information for the company´s second year. He has asked the CPA to reconstruct, in summary form, all the company’s second-year transactions and to create an income statement for its second year of operations and a balance sheet at the end of that year.Starting at €8.20
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Ducati: En busca de la magia (A)
Mitchell, Jordan; Cassiman, BrunoCase DG-1507Innovation and Change, StrategyA principios de 2006, Federico Minoli, consejero delegado del fabricante italiano de motocicletas Ducati, se plantea diferentes opciones estratégicas. Tras haber liderado la compañía durante una importante fase de reorientación entre 1996 y 2001, Minoli observa que los ingresos de Ducati se han estancado entre 2002 y 2005, por lo que está concibiendo un plan para "relanzar" Ducati que pretende presentar a los inversores para recabar su apoyo con ...Starting at €8.20
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Pentagram: el oficio del diseño
Mitchell, Jordan; Prats, Mª JuliaCase E-88Corporate Governance, Entrepreneurship, Leadership and People ManagementA finales de 2004, John McConnell, líder no oficial de Pentagram, preparaba ya su jubilación que tendría lugar en la primavera de 2005. Pentagram es una empresa de diseño multidisciplinar formada por 19 socios repartidos en cinco oficinas (Londres, Berlín, Nueva York, San Francisco y Austin), y es considerada como la "Rolls Royce del diseño" por el resto de las empresas del sector. El crecimiento de la compañía se basa en la incorporación de dise...Starting at €8.20
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Michael Eisner at Disney
Mitchell, Jordan; Miller, PaddyCase DPO-61-ECorporate Governance, Leadership and People ManagementThis case deals with a proven successful leader in entertainment (Michael Eisner) in a time of leadership crisis. At the time of this case, Eisner is managing an internal and external revolt. Students must unearth the key points of Eisner's leadership, including how he manages people, his communication ability, his propensity to risk taking and his track record in developing other leaders. In looking at Eisner's leadership, students will have t...Starting at €8.20