Darden University of Virginia (USA)
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Harman International and KKR (A)
Simko, Paul J.; Dickerson, DarenCase DARDEN-C-2305-EAccounting and ControlWhen courted by KKR, Harman International was experiencing robust times. After several months of due diligence performed by KKR and its financial and legal partners, KKR announced that Harman International had agreed to be acquired in a private equity transaction valued at $8 billion. But by the time the documents pertaining to the Harman International/KKR transaction were on the table, the financial markets that had ridden on the enormous moment...Starting at €8.20
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Harman International and KKR (B)
Simko, Paul J.; Dickerson, DarenCase DARDEN-C-2311-EAccounting and ControlThis case provides the outcome of the scenario provided in the (A) case, C-2305, as KKR tries to get out of the deal with Harman due to its declining profit margins. At stake for KKR is the $225 termination fee. The drama abruptly ends when KKR agrees to invest in Harman after trying and failing to be able to use a MAC provision and fearing the distraction of a lengthy court battle. Harman then announces the establishment of a new management team...Starting at €5.74
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Heinz Ketchup: Pricing the Product Line - Teaching Note
Wilcox; Ronald T.Teaching Note DARDEN-M-0777TN-EMarketingTeaching note for product M-0777Starting at €0.00