Darden University of Virginia (USA)
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Hiring at Huckle Buckle Beanstalk: Not All Fun and Games
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0192-EEntrepreneurshipDavid Brown sat at his desk in the stock room of his toy store, Huckle Buckle Beanstalk, looking at the three résumés in front of him. He needed a new store manager, and these three résumés were his top choices. Each offered a different mix of skills and experience, and he hoped he would have the unusual luxury of having one rise to the top in the afternoon interviews. He had fired his previous store manager just over a month earlier for theft, a...Starting at €8.20
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Selling a New Old Idea: Virginia Business Ventures
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0193-EEntrepreneurshipElizabeth Franks, CEO of Virginia Business Ventures Inc. (VBV), has a week until her July 2010 board meeting. VBV just completed a six-month marketing and advertising campaign for a new product line and strategic rebranding, and early responses from the board indicated mixed feelings. Franks knows that the board is looking to her for keen analysis and a way forward. What should she recommend?Starting at €8.20
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Naval Air Station Kodiak
Sack, Robert J.; McCarthy, J. D.; Pottinger, JeffCase DARDEN-C-2321-EAccounting and ControlCAPT Scott “Rattler” Smithson, weeks away from being relieved of duty at an air station that had achieved a performance record of virtual perfection, has received a surprise message from his Regional Commander that he fears will disrupt everything he’d worked so hard to achieve. The message indicates that the Commander Navy Installations Command (CNIC) headquarters had just issued a directive to all Regional Commanders to propose adjustments to r...Starting at €8.20
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Naval Supply Systems Command: Leading Change (B)
Cross, Tom; Pottinger, Jeff; Harris, Jared D.; McCarthy, J. D.Case DARDEN-S-0149-EStrategyThe Commanding Officer, Fleet and Industrial Supply Center Jacksonville (FISC Jax) has returned from a meeting that was the latest step in NAVSUP’s effort to determine how best to meet customers’ needs and align with the NAVSUP Strategic Plan to generate savings for recapitalization. FISC Jax’s mission is to provide Navy, Marine Corps, Joint, and Allied forces with quality supplies and services on a timely basis. He reminds the NAVSUP leadership ...Starting at €5.74
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The Bottom Line at CC's Gourmet Kitchen
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0185-EEntrepreneurshipUsing computer spreadsheets to track the finances for his restaurant - CC’s Gourmet Kitchen - was one of Carl Coleman’s least favorite things to do. This had been especially true at the end of each month since he opened. This evening in July 2010 was no different, as one figure in particular, the paltry $2,800 in profit, was characteristically depressing. “If I don’t make some changes soon,” Coleman said to himself, “I’m not going to be able to a...Starting at €8.20
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Coalfields Coffee: Where to Go?
Fairchild, Gregory B.; Johnson, MarcCase DARDEN-ENT-0184-EEntrepreneurshipGary and Renee Harris are a husband-and-wife team of entrepreneurs who are planning on opening a coffee shop in southwest Virginia. Gary has worked in food service and Renee has been a business manager for a small medical practice. They plan to rely on this experience and their passion for cooking to succeed. They intend to open a breakfast-and-lunch-focused casual restaurant—a coffee shop rather than a diner or full restaurant. In their home tow...Starting at €8.20
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Demand Unconstraining Methods
Popescu, Dana; Boatright, BenjaminTechnical Note DARDEN-QA-0934-EDecision AnalysisThis technical note examines two common methods for estimating customer demand using historical data observations that are constrained by availability. First, this note explains how to leverage the averaging method for unconstraining the demand of airline ticket bookings. Next, the expectation-maximization algorithm is introduced using historical product sales data. Both examples rely on fictious data, and an accompanying Excel workbook provides ...Starting at €8.20
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Naval Station Anchorage
Pottinger, Jeff; McCarthy, J. D.; Sack, Robert J.Case DARDEN-C-2320-EAccounting and ControlCAPT Jake Branson is beginning his first week at work after assuming command of NAVSTA Anchorage. He has received a message from his Regional Commander indicating that Commander Naval Installations Command (CNIC) headquarters has just issued a requirement for all Regional Commanders to propose adjustments that would reduce its annual operating expenses by 3% (i.e., reduce its total annual authorized funding level by 3%) without sacrificing requir...Starting at €8.20
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Coworking in Scott's Addition: Capacity and Pricing Strategy (A) and (B) -Teaching Note
Yildiz, Ozlem; Popescu, Dana; Goldberg, RebeccaTeaching Note DARDEN-OM-1694TN-EService and Operations ManagementTeaching note for product OM-1694Starting at €0.00
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Naval Supply Systems Command: Leading Change (A)
Cross, Tom; Pottinger, Jeff; Harris, Jared D.; McCarthy, J. D.Case DARDEN-S-0148-EStrategyThe effects of a declining resource environment were evident in the challenges facing the Commander of Naval Supply Systems Command in maintaining the readiness of Pacific Fleet forces. His superiors were calling for a significant transformation in the Navy’s business practices to overcome what was then projected as a $10 billion annual shortfall in the amount needed to recapitalize the fleet. But returning readiness levels to acceptable levels, ...Starting at €8.20