Darden University of Virginia (USA)
-
Snow Brand Milk Products (C): 2009 - Remaining Challenges
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0349-EBusiness Ethics and Corporate Social ResponsibilityThe turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant was the realization that the company existed to serve the consumer and, through that service, the broader society. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges tha...Starting at €5.74
-
Naval Air Station Kodiak
Sack, Robert J.; McCarthy, J. D.; Pottinger, JeffCase DARDEN-C-2321-EAccounting and ControlCAPT Scott “Rattler” Smithson, weeks away from being relieved of duty at an air station that had achieved a performance record of virtual perfection, has received a surprise message from his Regional Commander that he fears will disrupt everything he’d worked so hard to achieve. The message indicates that the Commander Navy Installations Command (CNIC) headquarters had just issued a directive to all Regional Commanders to propose adjustments to r...Starting at €8.20
-
Naval Supply Systems Command: Leading Change (B)
Cross, Tom; Pottinger, Jeff; Harris, Jared D.; McCarthy, J. D.Case DARDEN-S-0149-EStrategyThe Commanding Officer, Fleet and Industrial Supply Center Jacksonville (FISC Jax) has returned from a meeting that was the latest step in NAVSUP’s effort to determine how best to meet customers’ needs and align with the NAVSUP Strategic Plan to generate savings for recapitalization. FISC Jax’s mission is to provide Navy, Marine Corps, Joint, and Allied forces with quality supplies and services on a timely basis. He reminds the NAVSUP leadership ...Starting at €5.74
-
Snow Brand Milk Products (A): Assessing the Possibility for Revitalization
Werhane, Patricia H.; Mead, Jenny; Saito, Akira; Koehn, Daryl; Wolfe, ReginaCase DARDEN-E-0347-EBusiness Ethics and Corporate Social ResponsibilityThis three-case series, set in Japan, explores corporate responsibility and brand rebuilding in the face of a serious crisis. Suitable for MBA, executive education, and undergraduate students, it depicts a consumer advocate's decision-making process as she considers whether to help a company restore its badly tarnished reputation. In spring 2002, leading consumer activist Nobuko Hiwasa was invited to join the Japanese company Snow Brand Milk Prod...Starting at €8.20
-
Snow Brand Milk Products (B): Reform and Revitalization Efforts
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, ReginaCase DARDEN-E-0348-EBusiness Ethics and Corporate Social ResponsibilityThis case outlines the turnaround efforts Snow Brand undertook to address its grave missteps: shifting to a consumer-oriented, integrity-focused management style; providing greater transparency and communication; establishing a corporate ethics committee and a Snow Brands Code of Conduct. In June 2002, after much consideration and reflection on Snow Brand's issues (as outlined in the A case), consumer activist Nobuko Hiwasa joined its new board a...Starting at €5.74
-
Absolut Vodka: The Spirit of a Brand
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineCase DARDEN-M-0832-EMarketingThis case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is available for instructors. Soon after Pernod Ricard acquires Absolut vodka and other brands, the economic downturn results in changes in purchasing behavior away from premium to standard products. Brand managers consider whether to introduce a "basic" A...Starting at €8.20
-
Pitching J.Crew Maternity Apparel To Mickey Drexler
Farris, Paul W.; Raggio, Randle D.; DesMarteau, Patrick; Mazakov, Alex; Murphy, LindsayCase DARDEN-M-0854-EMarketingBy mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all, why should a woman have to leave the brand in order to find attractive clothes that fit while she was pregnant? To evaluate her idea, Murphy would have to determine whether a maternity line would help the brand and then sell her recommendation to C...Starting at €8.20
-
Country Market Collection: A Case of Channel Conflict
Whitler, Kimberly A.; Raggio, Randle D.Case DARDEN-M-0942-EMarketingAshton Thyme, an upscale furniture boutique in Athens, Georgia, has been granted exclusive territory to sell antique-reproduction furniture from Country Market Collection. But a customer has found the same Country Market Collection products Ashton Thyme carries for a lower price online. The customer offered Ashton Thyme the opportunity to match the online price, which the manager declined. This situation prompts an angry call from the manager to ...Starting at €8.20
-
Pitching J.Crew Maternity Apparel to Mickey Drexler - Teaching Note
Farris, Paul W.; Raggio, Randle D.Teaching Note DARDEN-M-0854TN-EMarketingTeaching note for product M-0854Starting at €0.00
-
Naval Station Anchorage
Pottinger, Jeff; McCarthy, J. D.; Sack, Robert J.Case DARDEN-C-2320-EAccounting and ControlCAPT Jake Branson is beginning his first week at work after assuming command of NAVSTA Anchorage. He has received a message from his Regional Commander indicating that Commander Naval Installations Command (CNIC) headquarters has just issued a requirement for all Regional Commanders to propose adjustments that would reduce its annual operating expenses by 3% (i.e., reduce its total annual authorized funding level by 3%) without sacrificing requir...Starting at €8.20