Darden University of Virginia (USA)
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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Davis Press: Should You Publish Meccan Madness
Freeman, R. Edward; Werhane, Patricia H.; Wicks, Andrew C.; Mead, Jenny; Berne, Rosalyn W.; Bassit, Taha; Jilani, AhsunCase DARDEN-E-0421-EBusiness Ethics and Corporate Social ResponsibilityYou are the owner/editor of your own publishing firm, Davis Press. You encounter a dilemma when, in 2010, you are given the opportunity to publish a novel set in the Islamic holy city of Mecca. Given the angry fallout after the publication of Salman Rushdie's The Satanic Verses, the Iraq War, and the controversy of Qur’an desecration at the US naval base prison at Guantanamo Bay, publishing the novel presents a host of ethical dilemmas. This ca...Starting at €8.20