Darden University of Virginia (USA)
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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Conundrum Calls (A) and (B) - Teaching Note
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, LaurenTeaching Note DARDEN-OB-1352TN-ELeadership and People ManagementTeaching Note for products OB-1352 and OB-1353Starting at €0.00
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Heinz Ketchup: Pricing the Product Line - Teaching Note
Wilcox; Ronald T.Teaching Note DARDEN-M-0777TN-EMarketingTeaching note for product M-0777Starting at €0.00
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Conundrum Calls (B)
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, LaurenCase DARDEN-OB-1353-ELeadership and People ManagementHaving just moved from the sales department to the marketing team at a start-up, Lisa is confronted with a dilemma. Part of the reason she switched departments was to improve the strained relationship between the two departments. Her first assignment is to call competitors, pretending to be a customer, to get their pricing information. Lisa doesn’t want to lie, but feels a responsibility to her new boss, her old boss who advocated for her, and bo...Starting at €5.74
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Conundrum Calls (A)
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, LaurenCase DARDEN-OB-1352-ELeadership and People ManagementHaving just moved from the sales department to the marketing team at a start-up, Lisa is confronted with a dilemma. Part of the reason she switched departments was to improve the strained relationship between the two departments. Her first assignment is to call competitors, pretending to be a customer, to get their pricing information. Lisa doesn’t want to lie, but feels a responsibility to her new boss, her old boss who advocated for her, and bo...Starting at €8.20