Darden University of Virginia (USA)
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Trump v. Twitter, et al. -Teaching note
Touve, DavidTeaching Note DARDEN-S-0360TN-EStrategyTeaching note for product S-0360Starting at €0.00
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Twenty-Six Words that Shape the Internet
Touve, DavidTechnical Note DARDEN-S-0364-EStrategyThis note provides background on Title 47 US Code § 230, the section of federal law that protects internet companies from liability for the content shared by users, and for the moderation and even removal of that content if considered objectionable. So ceStarting at €8.20
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BP in Russia: Bad Partners or Bad Partnerships? (A)
Spekman, Robert E.; Linetsky, ZuriCase DARDEN-M-0819-EMarketingThis case pairing is used in Darden's "Business to Business Marketing" course elective. Following the Deepwater Horizon oil spill, BP seeks to expand its assets and revenues, so it looks to Russia, but a planned alliance with a Russian state-owned oil company is thwarted by objections from another Russian oil partner. This case maps BP's strategic alliances and illustrates the importance of alliance management. This is the first part of a two-par...Starting at €8.20
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BP in Russia: Bad Partners or Bad Partnerships? (B)
Spekman, Robert E.; Linetsky, ZuriCase DARDEN-M-0845-EMarketingThis second part of a two-part case provides the epilogue to the story of BP's conflicts with Russian oil partners and underscores the importance of alliance management.Starting at €5.74
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BP in Russia: Bad Partners or Bad Partnerships? (A) and (B) - Teaching Note
Spekman, Robert E.; Linetsky, ZuriTeaching Note DARDEN-M-0819TN-EMarketingTeaching note for product M-0819Starting at €0.00
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Trump v. Twitter, et al.
Touve, DavidCase DARDEN-S-0360-EStrategyDuring a 30-day window between late May and late June of 2020, President Donald Trump earned international attention not only for the content he posted to social media sites such as Twitter, but also for the ways in which social media companies respondedStarting at €8.20