Darden University of Virginia (USA)
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Rock Star or Shooting Star? (A) and (B) - Teaching Note
Isabella, Lynn A.; Gibson, MadelineTeaching Note DARDEN-OB-1198TN-ELeadership and People ManagementTeaching note for product OB-1198Starting at €0.00
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Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
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Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
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To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
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Evaluating Decisions: Correlation or Causation? -Teaching note
Chiplunkar, Gaurav; Maiden, Stephen E.Teaching Note DARDEN-GEM-0189TN-EEconomicsTeaching note for the product GEM-0189Starting at €0.00
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Sabka Saath, Sabka Vikas: Building an Inclusive Labor Force? -Teaching note
Chiplunkar, GauravTeaching Note DARDEN-GEM-0219TN-EEconomicsTeaching note for the product GEM-0219Starting at €0.00
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Evaluating Decisions: Correlation or Causation?
Chiplunkar, Gaurav; Maiden, Stephen E.Case DARDEN-GEM-0189-EEconomicsManagers, policymakers, and leaders are often presented with data and evaluation techniques, then tasked with deciding whether to go ahead with the strategy or policy. This fictional case aims to build a basic framework to understand how one can determine whether a particular business strategy or economic policy “works.” It offers an overview of commonly used evaluation strategies and their associated pitfalls, through the lens of Ramesh Sharma, ...Starting at €8.20
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Sabka Saath, Sabka Vikas: Building an Inclusive Labor Force?
Chiplunkar, GauravCase DARDEN-GEM-0219-EEconomicsThis case aims to provide a deep understanding of two important dimensions of Indian society, which are instrumental in determining most socioeconomic outcomes: caste and gender. The case discussion is divided into two parts. The first part examines the roles of caste and gender in modern Indian society. The second part seeks to encourage students to think about actionable, policy-relevant solutions that can be implemented by different social sta...Starting at €8.20