Darden University of Virginia (USA)
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The Federal Reserve and Goldman Sachs: Mike Silva
Hernandez, Morela; Parmar, Bidhan; Mead, JennyCase DARDEN-OB-1078-EService and Operations ManagementMike Silva, the NY Fed’s senior supervisory officer for Goldman Sachs, is having trouble with Carmen Segarra, a recently hired bank examiner who reports to Silva. The two disagree about whether Goldman Sachs has a viable overall conflict-of-interest policy; Silva says “yes,” and Segarra says “no.” Segarra’s communication style—aggressive and frank—has irritated both Silva and others in their department, although an independent report had been cri...Starting at €8.20
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The Book of Bad Arguments
Wicks, Andrew C.; Freeman, R. Edward; Harris, Jared; Parmar, Bidhan; Mead, Jenny; Mayo, ZacharyTechnical Note DARDEN-E-0408-EBusiness Ethics and Corporate Social ResponsibilityThis note, intended to accompany the short booklet An Illustrated Book of Bad Arguments, discusses the logical framework behind argumentation and presents the basic logical rules necessary to reach sound conclusions. Throughout, it refers to the philosophical foundations of logical reasoning and attempts to address these concepts in the framework of management. By the end, diligent students should be able to identify the necessary structure and c...Starting at €8.20
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The Federal Reserve and Goldman Sachs: Carmen Segarra
Hernandez, Morela; Parmar, Bidhan; Mead, JennyCase DARDEN-OB-1079-ELeadership and People ManagementCarmen Segarra, a recently hired bank examiner in the NY Fed’s supervisory office for Goldman Sachs, strongly disagrees with her supervisor, Mike Silva, about whether Goldman Sachs has a viable overall conflict-of-interest policy. Silva says “yes,” and Segarra says “no.” This issue is the latest in which Segarra sees what she considers regulatory capture in the NY Fed/Goldman Sachs’s relationship. An independent report had been critical of the NY...Starting at €8.20
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Absolut Vodka: The Spirit of a Brand
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineCase DARDEN-M-0832-EMarketingThis case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is available for instructors. Soon after Pernod Ricard acquires Absolut vodka and other brands, the economic downturn results in changes in purchasing behavior away from premium to standard products. Brand managers consider whether to introduce a "basic" A...Starting at €8.20
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Pitching J.Crew Maternity Apparel To Mickey Drexler
Farris, Paul W.; Raggio, Randle D.; DesMarteau, Patrick; Mazakov, Alex; Murphy, LindsayCase DARDEN-M-0854-EMarketingBy mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all, why should a woman have to leave the brand in order to find attractive clothes that fit while she was pregnant? To evaluate her idea, Murphy would have to determine whether a maternity line would help the brand and then sell her recommendation to C...Starting at €8.20
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Country Market Collection: A Case of Channel Conflict
Whitler, Kimberly A.; Raggio, Randle D.Case DARDEN-M-0942-EMarketingAshton Thyme, an upscale furniture boutique in Athens, Georgia, has been granted exclusive territory to sell antique-reproduction furniture from Country Market Collection. But a customer has found the same Country Market Collection products Ashton Thyme carries for a lower price online. The customer offered Ashton Thyme the opportunity to match the online price, which the manager declined. This situation prompts an angry call from the manager to ...Starting at €8.20
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Pitching J.Crew Maternity Apparel to Mickey Drexler - Teaching Note
Farris, Paul W.; Raggio, Randle D.Teaching Note DARDEN-M-0854TN-EMarketingTeaching note for product M-0854Starting at €0.00
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Absolut Vodka: The Spirit of a Brand - Teaching Note
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineTeaching Note DARDEN-M-0832TN-EMarketingTeaching note for product M-0832Starting at €0.00