Darden University of Virginia (USA)
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Dow Chemical Polyolefins and Elastomers R&D: Sustaining High Performance (Abridged)
Horniman, Alexander B.; Cross, TomCase DARDEN-OB-0918-ELeadership and People ManagementOnce considered a candidate for divesture, Dow Chemical Polyolefins and Elastomers has had 12 successful years in a row. The company has set the standard of excellence for new-product innovation, having launched an average of one new-product line each year with 10 of the 11 launches being a success. After winning awards and receiving recognition for his speed in developing and launching chemical products, the company’s COO now had a new concern t...Starting at €8.20
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Smoke and Mirrors (A)
Cross, TomCase DARDEN-OB-0948-ELeadership and People ManagementThe CEO of Exhaust Tech, the worldwide leader in exhaust systems, has directed the newly appointed head of marketing to advertise and market a new product that is less expensive to manufacture but has no real consumer benefits other than the lifetime guarantee that no longer offers any competitive differentiation. The head of marketing prefers another product and feels he is being pressured into inventing something out of nothing to launch this n...Starting at €8.20
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James Madison and "The Business of May Next" (B)
Cross, Tom; Newell, Terry; Rice, PeterCase DARDEN-OB-0969-ELeadership and People ManagementOn May 30, 1787, the second day of the Convention held in the Pennsylvania State House, six states voted “aye” and one “nay” to the proposal to establish “a national Government … consisting of a supreme Legislative, Executive and Judiciary.” In that moment, delegates who had gathered merely to revise the Articles of Confederation agreed to abolish it. In that moment, James Madison earned the title of Father of the Constitution, although he had no...Starting at €5.74
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCase DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Starting at €8.20
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The F/A-18 F404 Engine: Getting Lean (A)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCase DARDEN-C-2268-EAccounting and ControlThe U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore Power Plants Division (F404 engine maintenance) was a real mess. Not-Ready-For-Issue parts were everywhere. Division thru-put was poor, there were 30 F/A-18 aircraft with bare firewalls (no engines), the maintenance crews were working 12-hour days, manning was at 61% of authorized levels, reenlistment rates were an abysmal 50%, and crew morale was lousy. The Officer-in-Charge of...Starting at €8.20
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Nuclear-Powered Aircraft Carrier Life-Cycle Cost Analysis
Cross, Tom; Sack, Robert J.; Pottinger, JeffCase DARDEN-C-2282-EAccounting and ControlIn 1996, to find ways to reduce operating costs as well as the costs of future acquisitions, the Navy began to assess various design concepts for a new class of aircraft carriers and to analyze life-cycle costs, not just the acquisition costs, as life-cycle cost implications were complex and would significantly impact current and future budgets. The acquisition decisions for the next-generation aircraft carrier, CVX, would largely be determined o...Starting at €8.20
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The F/A-18 F404 Engine: Getting Lean (A) and (B) - Teaching Note
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffTeaching Note DARDEN-C-2268TN-EAccounting and ControlTeaching note for product C-2268Starting at €0.00
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Prion Disease Contamination: Should We Disclose (B)
Powell; Elizabeth A.; Goldberg; Rebecca; Nair; NathanCase DARDEN-BC-0270-EKnowledge and CommunicationIn the A case; Rose Matthews; vice president for patient advocacy at University Hospital; must decide how to handle a startling discovery about patient risk. Weeks after a patient dies; lab results revealed the cause was prion disease; a deadly condition similar to mad cow disease. Since the diagnosis of this very rare condition was not known at the time of the patient’s brain biopsy; surgical instruments used for the procedure were conventionall...Starting at €5.74
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Leading and Managing Change in Contracting and Acquisition
Cross, Tom; Davies, GregoryCase DARDEN-OM-1478-EService and Operations ManagementThe Chief of Contracting for the Combined Joint Task Force-Horn of Africa (CJTF-HOA) responsible for all U.S. Department of Defense (DoD) contracting in 12 African nations has reviewed the results of several audits and inspections, including his own, on the state of DoD contracting in expeditionary environments. The reports are anything but encouraging. It is clear that the contracting operations at CJTF-HOA are on the verge of system and operati...Starting at €8.20
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Change Management at the University of Virginia Health System’s Body Imaging Division
Weiss; Elliott N.; Goldberg; Rebecca; English; AustinCase DARDEN-OM-1609-EService and Operations ManagementThis field-based case explores the University of Virginia's Body Imaging Division (BID) along with the group's new director; Arun Krishnaraj; who is trying to assess and ameliorate the frustrations; confusions; delays; and other issues BID and its patients are dealing with. The case challenges students to address issues related to change management; in this case in a health care setting. If the instructor would rather focus on problem solving; Le...Starting at €8.20