Darden University of Virginia (USA)
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Started as Crew (B): Darlene Calhoun and McDonald's
Werhane, Patricia H.; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCase DARDEN-E-0309-EBusiness Ethics and Corporate Social ResponsibilityMcDonald’s Corporation, the behemoth of the fast food industry, has taken its share of criticism - even ridicule - over the years. The image of the company suffered as the public began to perceive its jobs as dead-end, unskilled, and unstimulating. The term “McJob,” coined by an author in 1991, was slang for a low-paying job that required little skill and provided little opportunity for advancement. But in many ways, McDonald’s Corporation defied...Starting at €5.74
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BHP Billiton and Mozal (B)
Werhane, Patricia H.; Hartman, Laura P.; Mead, JennyCase DARDEN-E-0317-EBusiness Ethics and Corporate Social ResponsibilityBHP Billiton began construction of Phase 1 of the Mozal aluminum smelter in 1998. Because of the challenges that the community presented, BHP Billiton and its partners created the Mozal Community Development Trust (MCDT), which worked to improve the infrastructure, social services, and health care of the community. During the two construction phases, the project contributed more than USD160 million to the local economy, principally through the em...Starting at €5.74
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Transforming Education in Rural Haiti: Intel and L'Ecole de Choix
Werhane, Patricia H.; Albert, Pauline J.; Archer, Crina; Hartman, Laura P.; Mead, JennyCase DARDEN-E-0385-EBusiness Ethics and Corporate Social ResponsibilityThis case tells the story of the Intel Corporation's collaboration with a nonprofit school in rural Haiti, l'Ecole de Choix (the School of Choice). Choix was already facing daunting educational challenges merely by virtue of being in Haiti, but the January 2010 earthquake had utterly devastated the already-fragile Haitian education system. Intel had sent volunteers to set up hardware and install educational software at Choix as a part of Intel's ...Starting at €8.20
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0314-EStrategyMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Starting at €8.20
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When Competition Isn't Enough: Rural Health in Southwest Virginia (C)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0316-EStrategyThis optional C case follows S-0314 and S-0315; and describes the results of decisions on whether to allow a merger of two health care entities in rural Virginia. This case set explores the differences in and conflicts among the interests of for-profit health care systems; of rural; low-income residents; and of federal; state; and local governments. It allows students to engage in an in-depth discussion of the sometimes emotional issue of rural h...Starting at €5.74
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Started as Crew (A): Jan Fields and McDonald's
Werhane, Patricia H.; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCase DARDEN-E-0308-EBusiness Ethics and Corporate Social ResponsibilityMcDonald’s Corporation, the behemoth of the fast food industry, has taken its share of criticism - even ridicule - over the years. The image of the company suffered as the public began to perceive its jobs as dead-end, unskilled, and unstimulating. The term “McJob,” coined by an author in 1991, was slang for a low-paying job that required little skill and provided little opportunity for advancement. But in many ways, McDonald’s Corporation defied...Starting at €8.20
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Started as Crew (C): McDonald's Strategy for Corporate Success and Poverty Reduction
Werhane, Patricia H.; Wolfe, Regina; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCase DARDEN-E-0310-EBusiness Ethics and Corporate Social ResponsibilityFrom the early 1970s to the beginning of the 21st century, multinational corporations (MNCs) had increasingly participated in the reduction of poverty as part of their business strategies. Such participation reflected an increasing awareness of the widening gap between rich and poor across the globe. McDonald’s Corporation, despite myriad criticisms directed at it about dead-end jobs and the detrimental effects of fast food, had defied norms, how...Starting at €5.74
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Procter & Gamble: Children's Safe Drinking Water (B)
Werhane, Patricia H.; Hartman, Laura P.; Sheehan, Justin; Mead, JennyCase DARDEN-E-0315-EBusiness Ethics and Corporate Social ResponsibilityIn 1999, P&G purchased - through the acquisition of Recovery Engineering in a $265 million deal - PUR Water Filtration System, a point-of-use water filtration system. The PUR water filtration system used a combination of the flocculant iron sulfate, an agent that caused particles suspended in water to bind and form sediment, and calcium hypochlorite (chlorine), a disinfectant. After acquiring the product, P&G began to develop and expand it. With ...Starting at €5.74
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BHP Billiton and Mozal (A)
Werhane, Patricia H.; Hartman, Laura P.; Mead, JennyCase DARDEN-E-0316-EBusiness Ethics and Corporate Social ResponsibilityBHP Billiton, the world’s largest diversified resource company at the start of the 21st century, began a feasibility study in 1995 for building an aluminum smelter project in the Maputo province in southern Mozambique - one of the world’s poorest countries that was hampered by fragile legal, financial, and health, safety, environmental, and community institutional structures and capacity. BHP Billiton was committed to sustainable development and ...Starting at €8.20
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Transformational Gaming: Zynga's Social Strategy (B)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCase DARDEN-E-0361-EBusiness Ethics and Corporate Social ResponsibilityThe B case of this three-case series outlines how Mark Pincus, with help from his sister Laura Hartman, began to implement his new brand of social strategy. Initial steps included two partnerships: (1) Zynga’s YoVille and the San Francisco SPCA; and (2) Mafia Wars and the Huntington’s Disease Society of America. A new program within Zynga was created: Zynga.org, which would focus on global problems and ways to address them. Its first project, in ...Starting at €5.74