Darden University of Virginia (USA)
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Segmentation at Sticks Kebob Shop
Venkatesan, Rajkumar; Gibbs, SheaCase DARDEN-M-0866-EMarketingThis case is used in the Marketing Analytics elective at Darden. A Sticks executive team is interested in opening a second quick-service restaurant in Richmond, Virginia. But before doing so, the team wanted to gain a better sense of who were Sticks' customers, which location would attract the best customers, and how to best connect with customers. An opportunity to gather survey data presented itself. Would the demographic and psychographic assu...Starting at €8.20
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Have Text, Will Travel: Can Airbnb Use Review Text Data to Optimize Profits?
Gibbs, Shea; Venkatesan, RajkumarCase DARDEN-M-0897-EMarketingHundreds of thousands of would-be hoteliers have been popping up all around the world, hoping to rent their own homes and apartments to complete strangers through a service called Airbnb. The goal of Airbnb's aspiring hosts was to use the company's website to attract guests who were willing to pay the highest rates to stay in their homes for a short time. For Airbnb, the goal was to improve customer review performance so it could, in turn, increa...Starting at €8.20
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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaTeaching Note DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Starting at €0.00
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Financial Theory Foundations
Schill, Michael J.Technical Note DARDEN-F-1548-EFinanceFinancial theory seeks to explain how buyers and sellers in financial markets price contracts to exchange money across time and across risk profiles. Using rules of agent behavior, theory generates financial models that attempt to predict the fair prices of the securities in financial markets. To make the models simple enough to be used in practice, theorists make simplifying assumptions about the characteristics of markets and market participant...Starting at €8.20
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Leading Change: How Alaska Airlines Took Over an Industry Darling
West, June A.; Gibbs, SheaCase DARDEN-BC-0268-EKnowledge and CommunicationAlaska Airlines (Alaska) acquired the small but sleek and much beloved Virgin America (Virgin) at the end of 2016. Alaska’s executives had to set a strategy to take all the good in Virgin, integrate it into the larger company, and present the unified commercial carrier in a digestible way to its customers and affected employees. But taking over Virgin’s fleet and operations without keeping its brand meant Alaska was going to feel blowback from th...Starting at €8.20
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Rosetta Stone: Pricing the 2009 IPO
Schill, Michael J.; Papireddy, Suprajj; Adams, Tom; Clough, PhilCase DARDEN-F-1613-EFinanceThis case examines the April 2009 decision of Rosetta Stone management to price the initial public offering of Rosetta Stone stock during one of the most difficult periods in capital-raising history. The case outlines Rosetta Stone’s unique language learning strategy and the associated strong financial performance. Students are invited to value the stock and take a position on whether the current $15 to $17 per share filing range is appropriate. ...Starting at €8.20
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Roche Holding AG: Funding the Genentech Acquisition
Schill, Michael J.; Durick, Brett; Chambers, DrewCase DARDEN-F-1645-EFinanceThis case examines the decision by the Swiss pharmaceutical Roche Holding AG (Roche) to offer a record $42 billion bond in February 2009. In light of a pending acquisition of US biotechnology leader Genentech, Roche management planned to sell $32 billion in bonds at various maturities from 1 year to 30 years and in three different currencies (US dollar, euro, and British pound). In a context of substantial uncertainty in both world financial mark...Starting at €8.20
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Gellibrand Partners
Schill, Michael J.Case DARDEN-F-1648-EFinanceGiven widening bid-ask spread for a target stock, a small Australian portfolio manager considers front-running the market makers by posting its own quotes inside the spread. Organized in a series of rounds, the case asks students to post bid and ask limit orders for shares. Each round allows orders to come in that execute against the limit order book, cash flow and end-of-round inventory to be calculated, and the market to revise the bid and ask ...Starting at €8.20
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Ben & Jerry's Homemade: The Unilever Scoop
Yemen, Gerry; Allayannis, George (Yiorgos); Schill, Michael J.Case DARDEN-F-1656-EFinanceA follow up for Ben & Jerry’s Homemade (UVA-F-1364), this case is suitable for MBA, EMBA, and GEMBA programs, and could work as a stand-alone undergraduate introduction to corporate finance and M&A or an introductory strategy class on M&A or post-merger integration. Did the Unilever/Ben & Jerry’s merger yield both firms’ fundamental objectives? What did the market think? What did each get from the deal? What can students tell about where future v...Starting at €8.20
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The Procter & Gamble Company: Investment in Crest Whitestrips Advanced Seal
Schill, Michael J.; Lentz, DanielCase DARDEN-F-1670-EFinanceA financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he must determine which pricing and marketing strategy is most likely to maximize value for shareholders.Starting at €8.20