Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Taxes and the Cannabis Business - Teaching Note
Mintz, Steven; Miller, William F.; Gentile, MaryTeaching Note DARDEN-OB-1256TN-ELeadership and People ManagementTeaching note for product OB-1256Starting at €0.00
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Balance-Statement Reporting at Premium Capital Funds (B)
Lopez-Jimenez, Liliana; Orozco, Luis Antonio; Gentile, MaryCase DARDEN-OB-1307-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This B case contains a video and a transcript of an interview the case authors conducted with Ricardo Martinez on July 15, 2019, concerning his reflections on the ethical conflict described in the case and what he actually did about it.Starting at €5.74
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Balance-Statement Reporting at Premium Capital Funds (A)
Lopez-Jimenez, Liliana; Orozco, Luis Antonio; Martinez-Gomez, Ricardo Emilio; Gentile, MaryCase DARDEN-OB-1306-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In 2009, Ricardo Martinez, management assistant at Premium Capital Investment Advisors (PCIA), was asked to fabricate some of the information to be included in the monthly account balance statements addressed to five shareholders in Premium Capital Funds (Premium), a p...Starting at €8.20
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Programming a "Fairer" System: Assessing Bias in Enterprise AI Products (A)
Gentile, Mary; Krasniansky, AdrianaCase DARDEN-OB-1340-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In this case, Timothy Brennan is the founder and CEO of technology company Northpointe, Inc. (Northpointe), and the creator of its flagship software program, COMPAS, an artificially intelligent software tool for US court systems that predicts a defendant’s likelihood t...Starting at €8.20
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Programming a "Fairer" System: Assessing Bias in Enterprise AI Products (B)
Gentile, Mary; Krasniansky, AdrianaCase DARDEN-OB-1341-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In this case, Timothy Brennan is the founder and CEO of technology company Northpointe, Inc. (Northpointe), and the creator of its flagship software program, COMPAS, an artificially intelligent software tool for US court systems that predicts a defendant’s likelihood t...Starting at €5.74
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The Information Dilemma (A)
Hoch, Julia; Jain, Sonal; Benavente, Julie Calderon; Akolade-Yilu, Damisola; Castellanos, Laura; Gentile, MaryCase DARDEN-OB-1346-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Maria Pérez has been working at IBB, one of the largest investment banksStarting at €8.20
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The Information Dilemma (A) and (B) - Teaching Note
Hoch, Julia; Jain, Sonal; Benavente, Julie Calderon; Akolade-Yilu, Damisola; Castellanos, Laura; Gentile, MaryTeaching Note DARDEN-OB-1346TN-ELeadership and People ManagementTeaching note for product OB-1346Starting at €0.00