Darden University of Virginia (USA)
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Rock Star or Shooting Star? (A) and (B) - Teaching Note
Isabella, Lynn A.; Gibson, MadelineTeaching Note DARDEN-OB-1198TN-ELeadership and People ManagementTeaching note for product OB-1198Starting at €0.00
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Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
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Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
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Toops Wholesale
Weiss, Elliott N.; McGettigan, Bill; Murphy, MichaelCase DARDEN-OM-1356-EService and Operations ManagementThe general manager of a grocery distributor in New Zealand must decide whether to consolidate its regional warehouses into one central location. The decision has been made more urgent by the recent loss of a distribution channel to a competitor. The company must weigh the cost benefits against any potential impact on the customer service for which it is known.Starting at €8.20
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Managing Inventories: Determining Order Quantity
Freeland, James R.; Landel, Robert D.; Weiss, Elliott N.Technical Note DARDEN-OM-1395-EService and Operations ManagementCycle-stock ordering decisions, including cost-element considerations, are examined. Students will see that as materials flow from suppliers through a firm's operations to customers, the cost-effectiveness of inventory investment is improved by the development and implementation of an inventory management system.Starting at €8.20
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Living Lean: Zeke's Tree
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1433-EService and Operations ManagementThis case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on decision analysis, a father helps his son weigh possible responses to a forgotten vocabulary list.Starting at €8.20
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A Brief Note on Process Capability
Weiss, Elliott N.Technical Note DARDEN-OM-1439-EService and Operations ManagementProcess capability, as revolutionized by Motorola, can be defined as the extent to which a process's natural variation falls within specifications. This note is a succinct introduction to the process capability ratio, which compares set specifications against the three standard deviations on either side of the process mean--six in total, referred to as Six Sigma. This introduction assumes a normal distribution of observations and a process that i...Starting at €8.20
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Living Lean: Jackson and Wyatt Learn to Share
Goldberg, Rebecca; Weiss, Elliott N.Case DARDEN-OM-1464-EService and Operations ManagementThis case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on process analysis, a working mom helps her two boys devise a process for resolving disputes.Starting at €8.20
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Living Lean: Belinda, Bags, and Batches
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1466-EService and Operations ManagementThis case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process improvement journey. In this episode on batching, a woman rushing to the grocery store on Thanksgiving is sensitive to the relative merits and waste of two types of checkout aisle.Starting at €8.20
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Living Lean: Bob's A-maize-ing Popcorn
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1467-EService and Operations ManagementThis case is part of the "Living Lean" series, which presents accessible, everyday scenarios for a Lean process-improvement journey. In this episode on metrics and quality control, two friends confer on the development of a system to create the perfect popcorn.Starting at €8.20