Darden University of Virginia (USA)
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Rock Star or Shooting Star? (A) and (B) - Teaching Note
Isabella, Lynn A.; Gibson, MadelineTeaching Note DARDEN-OB-1198TN-ELeadership and People ManagementTeaching note for product OB-1198Starting at €0.00
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Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
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Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
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A Brief Introduction to Macroeconomics
Murphy, DanielTechnical Note DARDEN-GEM-0125-EEconomicsThis technical note sets the groundwork for a module on macroeconomics by introducing concepts and definitions that will be revisited in subsequent technical notes. The note begins by introducing national income accounting and the components of gross domestic product (GDP), and by discussing why economists care about GDP. It then discusses how the determinants of the components of GDP interact on the market, and how we can predict GDP and interes...Starting at €8.20
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The IS/LM Model
Murphy, DanielTechnical Note DARDEN-GEM-0126-EEconomicsThis technical note introduces the basic structure of the workhorse IS/LM model for a closed economy (i.e., one that does not engage in international trade). The note derives the core components of the model and derives predictions of effects of fiscal and monetary policy. The price level is assumed to be fixed, and aggregate demand determines output. This note precedes a more comprehensive treatment of aggregate demand and aggregate supply found...Starting at €8.20
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Ten Years After the Global Financial Crisis: A Pension Fund's Retrospective
Murphy, DanielCase DARDEN-GEM-0163-EEconomicsEbony Jones manages asset allocation for Colorado’s Public Employee Retirement Association (PERA). She is worried that some asset price measures are approaching levels observed prior to the Great Recession, and she is pondering whether she should shift PERA’s asset allocation toward cash and fixed-income investments as a precaution. To put the current market situation in perspective, she looks back at the causes and consequences of the Great Rece...Starting at €8.20
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The IS/LM Model - Teaching Note
Murphy, DanielTeaching Note DARDEN-GEM-0126TN-EEconomicsTeaching note for product GEM-0126Starting at €0.00
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Japan's Economics: Abenomics from the Front and Rearview Mirrors - Teaching Note
Murphy, Daniel; Yemen, GerryTeaching Note DARDEN-GEM-0150TN-EEconomicsTeaching note for product GEM-0150Starting at €0.00
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Governments and Markets in the 21st Century
Murphy, DanielCase DARDEN-GEM-0187EconomicsAs Joseph Biden began his presidency in early 2021, he was faced with the enormous task of balancing his more centrist tendencies with the increasingly activist part of his coalition. More generally, he would need to understand the forces that contributed to subpar economic performance and to redirect government efforts to supporting a market economy that benefitted all Americans. To do so, he would need to understand the arguments for and agains...Starting at €8.20
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The IS/LM Model
Murphy, DanielTechnical Note DARDEN-GEM-0126EconomicsThis technical note introduces the basic structure of the workhorse IS/LM model for a closed economy (i.e., one that does not engage in international trade). The note derives the core components of the model and derives predictions of effects of fiscal and monetary policy. The price level is assumed to be fixed, and aggregate demand determines output. This note precedes a more comprehensive treatment of aggregate demand and aggregate supply found...Starting at €8.20