Darden University of Virginia (USA)
-
Rock Star or Shooting Star? (A) and (B) - Teaching Note
Isabella, Lynn A.; Gibson, MadelineTeaching Note DARDEN-OB-1198TN-ELeadership and People ManagementTeaching note for product OB-1198Starting at €0.00
-
Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
-
Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
-
Invesco Ltd.: Asset Management in Transition - Teaching Note
Allayannis; George (Yiorgos); Fernstrom; AaronTeaching Note DARDEN-F-1856TN-EFinanceTeaching note for product F-1856Starting at €0.00
-
Invesco Ltd.: Asset Management in Transition
Allayannis; George (Yiorgos); Fernstrom; AaronCase DARDEN-F-1856-EFinanceThis case is used in Darden's second-year "Financial Institutions and Capital Markets;" elective. Using Invesco Ltd. (Invesco) as an example; the case examines the strategic challenges facing the asset management industry. Marty Flanagan; Invesco's CEO; must position Invesco to compete in an industry undergoing systemic change; including active and passive products and flows; lower levels of organic growth; fee compression; softening revenues and...Starting at €8.20
-
To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
-
IEX Group; Inc.
Lipson; Marc L.; Fernstrom; AaronCase DARDEN-F-1876-EFinanceAt the start of 2018; Brad Katsuyama and his leadership team at the Investors Exchange (IEX) had much to be proud of - and much to worry about - as they contemplated the rollout of their latest innovation in equity trading. In a trading landscape increasingly defined by issues related to speed; IEX was building a reputation as a thoughtful innovator trying to level the playing field for its clients. In many ways; the short history of IEX and the ...Starting at €8.20