Darden University of Virginia (USA)
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Parsons Brinckerhoff: The Second Avenue Subway (B)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0794-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
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Parsons Brinckerhoff: The Second Avenue Subway (C)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0795-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74
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Yahoo! and Customer Privacy
Freeman; R. Edward; Werhane; Patricia H.; Wicks; Andrew C.; Fruscello; Thomas W.; Mead; JennyCase DARDEN-E-0300-EBusiness Ethics and Corporate Social ResponsibilityThis case explores the larger context of competition among internet companies for market share globally; especially in the emerging Chinese economy; as well as concerns about advancing the core values of the company including user privacy. Specifically; it concerns the decision facing Yahoo! when it is confronted with a request by the Chinese government to release the name of one of its users for alleged violations of Chinese law.Starting at €8.20
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Yahoo! and Customer Privacy - Teaching Note
Wicks; Andrew C.; Mead; JennyTeaching Note DARDEN-E-0300TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0300Starting at €0.00
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Parsons Brinckerhoff: The Second Avenue Subway (A)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0793-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from the client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level MTA connections make it a shoe-in. ...Starting at €8.20
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Route 11 Potato Chips
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0810-EMarketingRoute 11 Chips, a regional potato chip company, is struggling with whether to reduce the number of flavors it markets. Additional flavors add operational cost, but management believes that some of the flavors are important to Route 11's brand image and that trimming the line might damage the brand. Route 11 has also taken a price increase recently and management is interested in finding out if there is additional room to raise prices. To analyze ...Starting at €8.20
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Bad Arguments and Rationalization in Business
Freeman; R. Edward; Wicks; Andrew C.; Harris; Jared D.; Parmar; Bidhan L.; Mead; JennyTechnical Note DARDEN-E-0406-EBusiness Ethics and Corporate Social ResponsibilityThe following note attempts to catalog and analyze a set of flawed but common arguments made in business and organizational settings to drive strategic and operational decision-making. The arguments are deconstructed into syllogistic form—a set of premises leading to a conclusion—and analyzed for validity and soundness. The final part of this note pays attention to ways decision-makers can avoid such bad arguments and the rationalization that oft...Starting at €8.20
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Just a Sandwich? Chick-Fil-A and the Intersection of Mission; Religion; and Business Practice
Wicks; Andrew C.; Nolan; John; Mead; JennyCase DARDEN-E-0423-EBusiness Ethics and Corporate Social ResponsibilityChick-fil-A company heir and then-COO Dan Cathy caused a media uproar when; in a 2012 interview; he emphasized the company’s outspoken support of "traditional" family values. Detractors decried what seemed an anti-gay bias on the company’s part; which was supported by Chick-fil-A’s donations to groups such as Focus on the Family; the Fellowship of Christian Athletes; and Exodus International; organizations traditionally opposed to LGBTQ interest...Starting at €8.20